Digital Strategic Account Manager
Digital Strategic Account Manager
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Salary Not Disclosed
1 Vacancy
Job Description
CBS 17 your local news leader and part of one of the nations top media markets is seeking a Digital Strategic Account Managerto join our team in Raleigh NC. This is a unique opportunity to work with the largest local broadcast group in the country while collaborating with a nationally recognized digital agency.
The Digital Strategic Account Manager is a key leader in our client service team and will help maintain and grow new business by developing clientfocused marketing strategies and enhanced client support. They will work in cooperation with our account executives to grow digital advertising revenue from our existing client base. They will also sell digital marketing solutions on their own utilizing Nexstars full suite of digital products.
is a marketleading local news website with opportunities to sell custom sponsorships display video local news CTV and creative production services.
Nexstar Digital Marketing Services offers a full suite of products including CTV/OTT targeted video email SEM social and more with comprehensive reporting capabilities.
The Digital Strategic Account Manager will support the achievement of team sales goals by ensuring campaigns advance client marketing goals and achieve client KPIs. They will play an active role in assisting sales managers with training account executives. They will also take a lead role in developing client case studies and success stories.
The compensation plan includes a base salary plus commission with the ability to develop local regional and multimarket business.
This is an exciting opportunity for an experienced candidate interested in a fun fastpaced and challenging sales and marketing role with great earning potential. If this sounds like your ideal career we want to meet you!
Essential duties and responsibilities:
- Assist the sales leadership team in developing a strategy to support achievement of goals focused on metricsdriven success for digital marketing services
- Create digital marketing growth plans based on individual advertiser goals and objectives
- Identify prospect and develop new business
- Maintains and grows existing accounts as well as develops new accounts
- Responsible for generating revenues through sale of commercial television and digital products.
- Develop strong relationships with both advertising agencies and local clients in an effort to grow their business by planning and organizing a sales strategy to meet goals as well as monitor and track sales plan.
- Achieve monthly and quarterly revenue goals.
- Formulate and present customized digital advertising solutions in collaboration with account executives and individually
- Perform indepth data analysis to deliver actionable insights to ensure campaign success
- Educate advertisers on performance metrics insights and best practices
- Build a comprehensive collection of success stories and case studies to share with the sales team
- Share knowledge of digital media products and advertising trends during sales training meetings and individual training sessions
- Assist sales management team with special projects related to digital sales
- Other duties as assigned
Skills and requirements:
- Expertise selling and developing digital marketing campaigns utilizing a variety of products and tactics including CTV/OTT targeted video email SEM social and more
- Strong knowledge and practical application of digital media targeting capabilities and analytics
- Excellent presentation skills are essential Ability to write design and deliver clear and concise information in a creative and compelling format
- Solid time management skills consistently meets deadlines
- Effective problem solving relationship building and communication skills
- Knowledge of media plans advertising marketplace and key competition
- Can excel in a fastpaced revenuedriven sales environment
- Strong computer skills including Microsoft Office plus the ability to quickly learn new industry specific software
- Professional appearance is a must
- Reliable transportation valid drivers license and a satisfactory driving record
Education/Experience:
Bachelors degree in marketing advertising mass communications or a related field or an equivalent combination of education and/or proven workrelated experience.
Minimum five years of experience in a strategic role in digital advertising sales and marketing preferably within a media or digital marketing company.
Physical Demands & Work Environment:
The Digital Strategic Account Manager must be able to sit reach conduct telephone conversations use electronic mail write letters and memos conduct facetoface discussions with individuals or groups make decisions without supervision and work indoors in environmentally controlled conditions. This is an inoffice role.
EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled
Required Experience:
Manager
Employment Type
Full-Time
