Marketing Director â Private Wealth Management
Marketing Director â Private Wealth Management
Posted on :
09-05-2025
Employer Active
1 Vacancy
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Job Description
Since our launch weve lent over 12bn to ambitious entrepreneurs supporting the creation of over 56000 jobs and more than 34000 homes. Were now turning our sights to a bold new ambition: building a modern adviceled wealth management proposition designed around the needs of successful founders professionals and highnetworth individuals.
AsMarketing Director you will be a key architect of this new offering. Your focus will be ondefining a differentiated customer proposition drivingcustomer acquisition and developing strategies forlongterm engagement and retention. This is a unique opportunity to shape the brand voice and growth engine of a wealth platform from the ground up.
Key Responsibilities
- Customer Proposition:Define and continuously refine OakNorths private wealth value proposition based on market insights customer needs and competitive positioning.
- Acquisition Strategy:Develop and execute multichannel marketing campaigns (digital content referral partnership) to acquire customers.
- Brand Building:Craft and scale a premium adviceled brand that resonates with our entrepreneurial highnetworth target audience.
- Retention & Engagement:Design and implement customer lifecycle strategies from onboarding and activation to loyalty and advocacy.
- Analytics & Optimisation:Own marketing KPIs such as cost per acquisition (CPA) client conversion engagement and customer lifetime value (CLTV).
- CrossFunctional Leadership:Collaborate with Product Sales and Finance to align marketing efforts with business growth goals and customer economics.
- Content & Thought Leadership:Position OakNorth as a trusted voice in wealth management through content partnerships and events.
What Were Looking For
- 10 years in marketing or growth roles within private wealth
- Proven experience in building customer propositions and gotomarket strategies
- Strong grasp of marketing analytics and performanceled decisionmaking
- A track record of launching or scaling customer acquisition funnels and retention programs
- Deep understanding of the HNW customer mindset needs and behaviour
- Exceptional storytelling and brand development skills
- Comfortable in a fastpaced entrepreneurial environment with high autonomy
What We Offer
- The opportunity to build and lead the marketing function for a new modern wealth management business
- Strategic leadership role with direct influence on product and business growth
- Competitive compensation including equity participation
- A missionled techforward culture with real ambition to reshape wealth management
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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