Global E-Commerce Data Analyst
Global E-Commerce Data Analyst
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Job Description
Global ECommerce Analyst
About Brompton
Brompton Bicycle is not just a brand; its a symbol of innovative urban mobility. Founded in London in 1975 we have become a bit of a global icon with our easily recognisable design and unwavering commitment to making city cycling smarter and more accessible.
At the heart of our success is our ingenious foldable bike a testament to British engineering excellence. The compact and portable bicycles have revolutionised urban transportation offering a practical and ecofriendly solution for navigating bustling cityscapes. Our dedication to sustainability quality craftsmanship and stylish design has earned us a loyal following of cycling enthusiasts and commuters worldwide. We are on a mission to create greener more efficient cities and dedicated to our motto Create Urban Freedom for Happier Lives.
What you will be doing:
You will be leveraging data insights from Google Analytics 4 (GA4) heatmaps and user analytics to identify areas for improvement in Ecommerce user journeys and report on key performance indicators (KPIs). Generate reporting for the ecommerce teams gathering insights long term and short term to improve conversion rates average order value and revenue.
Responsible for contributing and validating a comprehensive roadmap for website functionality and collaborating with crossfunctional teams for continuous improvement in our digital user experience which will ultimately drive ecommerce commercial results. You will be collaborating with our international offices to guide best practices and supporting ongoing optimisation of our websites for multiple departments that contribute to our user experience.
Additionally the role requires ownership of GA4 analytics implementation serving as the main contact for Ecommerce GA4related queries and ensuring precise and reliable data collection. Dashboard development and reporting are crucial aspects involving the construction and maintenance of actionable insight dashboards aligning with Ecommerce goals and facilitating wellinformed decisionmaking across our team.
Who you are:
Proven track record in a similar Ecommerce Analyst role clear understanding of all core digital and ecommerce KPIs that drive growth
Deep knowledge of Google Analytics 4 with successful implementation and optimisation.
Strong analytical skills and the ability to transform data into actionable insights in line with the function and organisations business strategy.
Experience in conducting A/B testing and utilizing results to shape digital strategies.
Proficiency in data visualisation tools and the creation of dashboards specifically powerBI in partnership with data and analytics teams.
Excellent communication skills capable of conveying complex insights to both technical and nontechnical stakeholders.
Background in growing premium Brands through analytics.
Systems and Essentials
Essential: Google Analytics and other analytics software
Essential: Experience working with A/B testing platforms
Essential: Knowledge of querying and transforming data using SQL
Preferred : Familiarity with cloud based analytical platforms such as Databricks
Familiarity with SaaS ecommerce platforms
Required Experience:
Exec
Employment Type
Full-Time
