Winner of Top Workplaces by Denver Post Elsmere Education partners with colleges and universities to strengthen their mission through expanding their educational offerings allowing them to serve more students by providing strategy marketing recruiting program development and retention enablement services. Headquartered in Denver Colorado with a flexible remote work policy we are seeking talent that fully embodies our core values of partnership transparency curiosity integrity value creation respect and inclusion. Join us to help us carry out our mission of unlocking the power of learning transforming lives.
Were hiring a Marketing Associate to join our Demand Generation team. This entrylevel position is ideal for a driven and creative earlycareer marketer who wants to be close to the action and take ownership of impactful campaigns from day one.
This is a B2U (BusinesstoUniversity) rolefocused on marketing to higher education institutions and their leadership not consumers. Youll help craft and execute multichannel marketing efforts that reach university decisionmakers through email social media digital campaigns webinars and more. Youll work closely with Sales Client Services and senior leadership gaining mentorship and realworld experience while learning how to drive results in a missionaligned environment.
Key Responsibilities:
- Create campaign assets and content (email copy landing pages social posts event promos etc.) tailored to specific personas within higher education.
- Coordinate and execute multichannel marketing campaigns including email social digital advertising events and webinars.
- Support personabased and accountbased marketing (ABM) efforts including customized nurture sequences for key accounts.
- Manage and publish to social media channels (LinkedIn primarily) to promote thought leadership brand awareness and campaign amplification.
- Track campaign performance and marketing KPIs using Salesforce Marketing Cloud Google Analytics and other platforms.
- Assist in managing marketing tech systems ensuring campaigns are properly launched tracked and optimized.
- Collaborate with Sales and Revenue Operations to align marketing activities with pipeline goals and client outreach strategies.
- Research and segment audiences helping to refine target personas and messaging for various stages of the university partner journey.
- Bring creative energy and curiosity contributing ideas that keep our marketing fresh relevant and ahead of the curve.
Who You Are:
- Excellent writer and communicatoryou can write clear compelling copy across formats and channels.
- Techsavvy and dataawareyou have experience (or strong interest) in marketing automation tools like Salesforce Marketing Cloud and analytics platforms.
- Social media literateyou understand how to engage professional audiences on platforms like LinkedIn.
- Familiar with B2B/B2U marketingideally with exposure to nurture campaigns accountbased marketing or personadriven messaging.
- Selfstarter with driveyou take initiative welcome coaching and are excited to grow in your career.
- Organized and executionfocusedyoure able to manage timelines prioritize tasks and deliver highquality work under deadlines.
- Collaborative and curiousyou enjoy working with others and asking good questions to get better outcomes.
Qualifications:
- Bachelors degree in Marketing Communications Business or related field.
- 03 years of relevant experience including internships or graduatelevel work.
- Experience with marketing automation and CRM systems (Salesforce preferred).
- Familiarity with social media tools digital advertising and content creation.
- Strong interest in working in the higher education space or other missiondriven industries.
- Comfortable working in Microsoftbased environments (Outlook Teams Word Excel etc.).
Why Join Us
- Accelerate your growththis role offers real responsibility exposure to executive leadership and ongoing mentorship.
- Contribute to a missionyour work supports colleges and universities in reaching and serving more students.
- Be part of a highgrowth startupwe move fast think big and value your ideas.
- Enjoy hybrid flexibilitywork from our Denver office 2 days/week while enjoying some remote flexibility.
- Thrive in a valuesdriven culturewe believe in integrity curiosity partnership and making a difference.
This is not a remote job! Must be located in Denver Metro Area.
Salary Range: $56500$90000
Purpose: Unlocking the power of learning transforming lives.
Elsmere Education is a values and missiondriven organization that continually strives to be a diverse and inclusive global community. We welcome and celebrate the perspectives backgrounds and beliefs of our employees institutional partners and students to foster a spirit of inclusivity so all can thrive. Our goal is to create an environment of curiosity and selfexpression while demonstrating openness and celebration of others viewpoints. We encourage all employees and university partners to bring their authentic presentations of self. Elsmere is focused on unlocking the power of learning and transforming lives.
Required Experience:
IC