Email Marketing Specialist
Email Marketing Specialist
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Job Description
As our Email Marketing Manager youll play a key role in building and executing email marketing strategies to drive user growth and optimize conversions. You will be responsible for crafting tailored email campaigns that engage and convert analyzing data to optimize performance and implementing strategies that contribute directly to our business objectives. This is an exciting opportunity to take ownership of an essential marketing channel at a growing SaaS company and make a measurable impact.
Responsibilities:
- Develop and Execute Email Marketing Strategy: Craft and implement effective email strategies aimed at driving conversions improving user engagement and achieving business objectives.
- Segmentation and Targeting: Analyze user data to define and segment audiences effectively ensuring relevant and personalized communication with each segment.
- Craft Email Campaigns: Design and write compelling email copy and content for various stages of the customer lifecycle including welcome nurture and conversionfocused emails.
- Campaign Management: Oversee the scheduling sending and tracking of email campaigns ensuring they are executed on time and to the highest quality.
- Optimization and Analysis: Regularly track analyze and optimize email campaign performance. Measure key metrics such as open rates clickthrough rates conversion rates and ROI to improve campaigns over time.
- A/B Testing: Conduct A/B testing on subject lines email content and calls to action to refine and optimize email performance.
- Reporting: Provide regular reports on email performance and offer insights to improve engagement and conversion rates.
Requirements:
- Proven experience with email marketing ideally 12 years of handson experience.
- Strong understanding of email campaign strategy segmentation and A/B testing.
- Analytical mindset with the ability to track measure and optimize campaign performance.
- Experience with email tools (Mailmodo or similar tools) to build automate and send campaigns.
- Excellent written communication skills with the ability to craft compelling email copy.
- Ability to interpret data and optimize campaigns to achieve targeted goals.
- Brilliant English especially written
Employment Type
Full Time
