Faculty of Digital Marketing Consumer Insights Brand Strategy
Faculty of Digital Marketing Consumer Insights Brand Strategy
Posted on :
08-05-2025
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1 Vacancy
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Job Description
About DPG: DPG Universe located in Gurugram Haryana is a premier institution dedicated to providing quality higher education across various disciplines. Affiliated with Maharshi Dayanand University (MDU) Rohtak the college offers undergraduate and postgraduate programs in fields such as Arts Science Commerce and Management.
The college is committed to fostering academic excellence holistic development and ethical values among its students. With a team of experienced faculty members stateoftheart infrastructure and a studentcentric approach DPG Degree College aims to equip students with the knowledge and skills necessary to excel in their chosen careers.
In addition to academic programs the college emphasizes extracurricular activities sports and cultural events to ensure the allround development of its students. Through various initiatives and partnerships DPG Degree College strives to create a dynamic learning environment that encourages innovation critical thinking and social responsibility.
About DCOIL: DCOIL DPG Center for Occupational and IndustryLinked Learning is dedicated to fostering global collaboration and cultural exchange through innovative educational initiatives. Guided by the philosophy of Vasudhaiva Kutumbakam DCOIL aims to bridge boundaries and nurture a shared vision for a harmonious and interconnected world.
Position Overview: The Faculty of Digital Marketing Consumer Insights & Brand Strategy will play a pivotal role in preparing students to navigate and lead in the rapidly evolving digital marketing landscape. This role focuses on imparting knowledge and practical skills in areas such as digital marketing social media strategy ecommerce consumer behavior and brand management. The ideal candidate will bring a strong blend of academic excellence and handson industry experience in marketing strategy performance marketing ecommerce growth and branding consulting. This position offers an exciting opportunity to shape future marketing leaders who can thrive in both digital and traditional marketing environments.
Key Responsibilities:
- Design and deliver dynamic uptodate courses in Strategic Marketing Consumer Behavior Social Media Marketing ECommerce and Applications Integrated Marketing Communication and Product and Brand Management.
- Develop curriculum that reflects the latest tools trends and technologies in digital marketing including SEO/SEM social media analytics influencer marketing and performance marketing.
- Guide students in understanding consumer psychology datadriven marketing and the strategic role of branding in the digital age.
- Foster an engaging classroom environment that encourages creativity innovation and critical thinking.
- Collaborate with industry partners alumni and professional networks to provide students with practical exposure through guest lectures workshops and live projects.
- Participate in faculty committees and contribute to continuous curriculum improvement and program development.
- Mentor students on academic professional and entrepreneurial pursuits in the marketing and branding sectors.
Qualifications and Requirements:
- Education: A Ph.D. with industrial experience is preferred. Master s degree in Marketing Digital Marketing Business Administration or a related field (doctoral candidates preferred).
- Experience: 810 years of relevant experience for doctoral candidates and 10 years of experience for Masters candidates in Digital Marketing Social Media ECommerce Consumer Behavior Branding. Proven teaching experience at the university level particularly in digital marketing consumer behavior or brand management. Excellent communication interpersonal and mentorship skills. Ability to integrate technology and innovative teaching methods into the classroom.
Compensation: An attractive compensation package commensurate with qualifications and experience will be offered.
research,digital marketing,innovative teaching methods,social media-marketing,communication skills,seo/sem,branding,consumer behavior,leadership skills,brand consultancy,e-commerce,performance marketing,mentoring,influencer marketing,brand management,curriculum design,e commerce,social media strategy,social media analytics
Employment Type
Full Time
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