Marketing Analyst - Web & App
Marketing Analyst - Web & App
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1 Vacancy
Job Description
Location: Atlanta GA. Candidates must be local to ATL to be considered. If hired you will follow a hybrid scheduled with 2 days in the office.
Duration: 12 month contract
Hours: 40 hrs/week
Rate: $5060/hr
The Marketing Analyst role will serve on the Customer & Market Insights team supporting the broader Customer Digital Experience function. The analyst will play a key role in analytics for the mobile app. The analyst is responsible for analyzing data related to the performance and user behavior of the app. The analyst will partner closely with stakeholders in Product Design and Technology to gather insights that inform product development and optimization. The analyst will ensure event tracking is set up appropriately monitor KPIs measure results of A/B tests identify trends provide reports and recommendations to improve the UX and effectiveness.
Role Responsibilites
- Provide support and analytics that uncover insights that drive decisionmaking on the app.
- Collaborate with stakeholders to understand strategies validate business problems define measurement plans and cocreate A/B testing plans.
- Utilize analytics & insights tools such as Amplitude and Fullstory.
- Conduct indepth user funnel analysis to identify dropoff points and areas of opportunity to reduce friction and drive conversion rate.
- Create and deliver presentations that translate complex data into actionable insights for Digital Experience teams.
- Leverage critical thinking to ensure analysis is accurate thorough and appropriately answers the business question.
- Ensure event tracking aligns with business goals and KPIs needed for analysis.
Qualifications :
- Bachelors degree in Marketing Economics or related field
- Experience and expertise with marketing analytics specifically website and app properties
- Experience with user research methodologies and usability testing
- Strong analytical skills with ability to translate data into actionable insights
- Strong communication skills and history of working independently and as a member of crossfunctional teams
- Ability to manage multiple project analysis timelines
- Ability to prioritize projects and updates
- Ability to learn new systems and analytical platforms
Preferred Qualifications
- 2 years of experience as a marketing analyst or similar
- Familiarity with tools such as Amplitude Fullstory and Microsoft Excel
- Familiarity with web analytics and tools such as Google Analytics Google Tag Manager and Looker Studio
- History of effective collaboration execution of business enhancements from conception to delivery
Additional Information :
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work :
No
Employment Type :
Contract
Employment Type
Contract
