Senior Digital Analyst – CRO and Optimisation

Kia ora!

Are you passionate about data customer experience and continuous improvement Join Air New Zealand as a Senior Digital Analyst CRO & Optimisation and help shape our future to become the worlds leading digital airline. This role combines deep analytics expertise with a strong commercial and customer focus using experimentation and AIdriven insights to optimise digital experiences and drive business performance. 

Embedded in a crossfunctional squad youll play a key role in accelerating a dataled culture and enabling strategic decisions through actionable insights and rigorous testing. 

Key Responsibilities 

Digital Analytics 

• Lead the implementation and optimisation of GA4 Google Tag Manager and scalable tagging strategies. 

• Develop complex SQL queries across large datasets in BigQuery; create views for stakeholder dashboards and performance reporting. 

• Build dashboards in Looker Studio (or similar) to deliver realtime visibility into digital performance and experiments. 

• Ensure data quality and compliance through routine audits robust dataLayer architecture and privacyfirst practices. 

• Stay ahead of AIpowered analytics techniques and recommend tools or methods that elevate the analytics function. 

CRO & Experimentation 

• Evolve the CRO strategy across Air New Zealands digital channels. 

• Design and analyse A/B and multivariate tests using platforms such as Optimizely or Adobe Target. 

• Collaborate with UX design and product teams to test and optimise key user journeys content and interface elements. 

• Translate data into hypotheses build structured test roadmaps and integrate CRO performance into wider business reporting. 

• Educate teams across Commercial Customer and Loyalty on experimentation practices and data interpretation. 

Qualifications & Experience 

• 5 years in digital analytics or CRO roles ideally within eCommerce or performancefocused environments. 

• Proven success using experimentation to grow conversions or other key metrics. 

• Advanced knowledge of GA4 BigQuery GTM and A/B testing platforms. 

• Strong SQL skills including performanceoptimised queries data pipelines and dashboard integration. 

• Experience in designing and implementing robust tracking strategies including crossdomain and serverside setups. 

• Strong grasp of design principles user psychology and interpretation of behavioural signals. 

• Familiarity with AIdriven analytics or personalisation tools. 

• Exceptional communicator and data storyteller able to influence stakeholders with clarity and confidence. 

• Growth mindset with a passion for detail experimentation and innovation. 

Applications close Sunday 25th May 2025. 

Additional Information :

At Air New Zealand we are proudly committed to diversity equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset because while everything else we do in our operation can be replicated by our competitors it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds including those with a disability additional health and mental health needs and/or are neurodiverse to apply for our roles.

If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.

Whia te pae tawhiti kia tata. Ko te pae tata whakamaua kia tina.

Seek to bring distant horizons closer. Once near seize them and make them your reality.

Remote Work :

No

Employment Type :

Fulltime