Brand Lead - Dermatology
Brand Lead - Dermatology
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
To lead the marketing function and cross functional matrix team to define develop and deliver the brand strategy and tactical operation plans achieving defined metrics and reaching annual sales target by optimising the use of promotional resources once marketing authorisation granted.
Supervisory Responsibility
- 1 Senior Brand Manager
- 1 Brand Manager report
- Leadership of xfunctional launch brand team
Brand Leadership
- Lead the matrix teams development and execution of the brand plan that aligns to the global strategy while adapting to local insights and dynamics
- Represent UK Affiliate with Global and Area marketing teams
- Communicate strategy and performance to senior local and global leadership
- Responsible for marketing budget allocation and overall budget management
Team Leadership
- Lead the marketing function including personal development performance management
- Creating a xfunctional team culture where the AbbVie way of working can flourish
- Coaching associates to become the best versions of themselves
- Developing associates with stretch inrole assignments to build skills and experience
- Executive presence to be able to influence cross functionally and deputise for Business Unit Manager where needed
Strategy Formulation
- Explore known unknowns with market research that provides meaningful insights to solve challenges
- Synthesis of data into insights to determine brand strategy
- Lead the brand strategy formulation using complicated diverse data sets and in collaboration with the xfunctional team
- Tell the story and sell the strategy and ambition to the organization
- Be the expert on the brand having a detailed understanding of product and indications therapeutic area NHS ecosystem and brand performance data
Execution
- Developing and executing brand strategies with innovative solutions to the complex ecosystem barriers to customer value.
- Responsible for recommending strategic courses of action aligned to the brand plan and current performance against KPIs.
- Develop and maintain longterm customer relations with key external stakeholders including external experts and advocacy groups
- Deliver operational excellence across the brand plan matrix including the definition and refinement of brand KPIs and delivery against these
Innovation
- Evolving the operating rhythm strategy and capabilities of the xfunctional team by bringing the latest technology patient and customer insights into the brand team
Qualifications :
Demonstration of a high learning agility and emotional intelligence
- Strategic ability: synthesis of insights from data and tell the story
- Obsession with insight driven decisions
- Demonstrate an understanding of the challenges faced by our customers and patients and responding to this
- Capability to lead a cross functional team and excel in a matrix environment
- The mindset to set ambitious goals and then innovate to achieve this
- Executive presence being able to operate effectively with varying levels of seniority and deputise for senior leaders
- Able to coach manage and lead through line management and through influencing where there is no direct authority
- Evidence of prioritising decisions and activities to ensure efficient use of resources and address critical issues impacting the brand
- Challenging the status quo to improve the ways of working and improving customer value
- Experience solving complex ecosystem barriers to drug usage
- Relevant strategic and operational experience and proven track record of success
- Demonstrated passion for marketing and strategy i.e. completed projects further education
Behaviours:
- High EQ & selfawareness
- People focused collaborative leader
- Curious learner mindset
- Excited to lead the xfunctional collaboration to solve a complex challenge
- Motivated by dermatology
- Selfstarter entrepreneurship
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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No
Employment Type :
Fulltime
Employment Type
Full-time
