Senior Manager Integrated Marketing, Cheer and Marching

FloSports has led the way in establishing a worldclass digital streaming experience for millions of fans families and athletes of underserved sports. Imagine creating a digital platform that unites the casual fan with the most dedicated spectator both experiencing thrilling live events from around the world with interactive features real time analytics powerful broadcast technology and more. Combine that with our unique original sports content ranging from breaking news and expert commentary to feature films documentaries and multiepisodic series. Thats what FloSports is all about. We have successfully revolutionized the global sports media industry the result of creating a diverse team of technologists and diehard wrestlers creators and devoted cheerleading experts designers and hockey enthusiasts communicators and motorsport fanatics producers and casual sports fans united by a shared passion to delight the underrepresented communities we serve. We are creating the essential destination for our sports and were looking for people like you to help us!

THE ROLE:

We are looking for a dynamic Senior Manager Integrated Marketing to drive endtoend integrated marketing campaigns that fuel subscriber acquisition and engagement primarily across Varsity TV FloCheer and FloMarching with occasional support for other verticals based on team needs. In this role you will build and execute gotomarket (GTM) and partner marketing strategies that showcase our top content partnerships and events. You will use your subject matter expertise to identify and communicate key storylines across all marketing channels in order to drive customer acquisition & engagement.

You will also collaborate and work crossfunctionally with design growth lifecycle content and product marketing teams as well as externally with key content partners. A successful candidate will have a deep knowledge of cheerleading and/or marching and experience delivering impactful marketing campaigns that drive results.

RESPONSIBILITIES:

• Lead and Execute Integrated Campaigns:

  • Own and drive key inputs to annual seasonal monthly and ad hoc campaigns from strategy to briefing planning execution and performance analysis.

  • Work closely with growth lifecycle and product marketers to ensure proper messaging timing and execution of marketing programs and campaigns across email web app advertising and other paid and organic channels

  • Analyze and report on event campaign performance delivering performance summaries to marketing leadership on a weekly monthly and quarterly basis.

  • Leverage consumer insights and business trends to optimize campaign strategies and deliver more effective messaging across channels.

• CrossCollaborate Across the FloSports Org:

  • Serve as liaison between vertical GMs and Marketing in order to maintain authenticity and collaborate on highlighting key partners events & moments

  • Provide audience insights and targeting recommendations to growth & lifecycle teams

  • Support the broader integrated marketing team as needed beyond Cheer and Marching campaigns.

• Provide Partner Marketing Support:

  • Serve as the primary liaison between content partners and FloSports Marketing managing joint marketing initiatives communications and activations.

  • Develop custom partnerled campaigns that reach participants and families during key touchpoints (camps event registrationetc) and drive

  • Assist in the creation and execution of partner marketing campaigns across partner websites social media email and onsite activations.

  • Track and ensure partner executions align with contractual obligations.

• Ensure Brand Consistency:

  • Steward the brand look feel and tone across all marketing creative assets to maintain consistent and highquality brand standards.

KNOWLEDGE SKILLS AND ABILITIES:

• 8 years in digital marketing brand marketing or integrated marketing with a strong focus on B2C campaign management.

• Experience in sports marketing sponsorship marketing or partnership marketing in Cheerleading and/or Marching.

• Proven success leading B2C campaign strategy and execution utilizing paid owned and earned media channels.

• Strong background in partnership marketing including campaign activation and performance tracking.

• Experience leveraging social media trends and consumption behaviors to drive growth campaigns

• Datadriven mindset with an allaround understanding of campaign performance customer insights and key marketing metrics.

• Excellent program management and communication skills with the ability to manage multiple projects in a fastpaced environment.

• Creative thinker with an eye for brand and design and able to work effectively with creative teams.

• Ability to thrive in a highautonomy fastpaced tech environment.

OUR COMMITMENT TO DIVERSITY:

At FloSports we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out embraces and celebrates our individual differences ideas and talent. FloSports is committed to the pursuit of a fair equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the AustinAmerican Statesman

• Flexibility at work you can take control of your profession and personal schedule

• Allhands events hosted annually in beautiful Austin Texas

• Annual equity awards for all top performers

• Competitive and comprehensive medical dental and vision plans

• Peace of mind through companypaid shortterm disability longterm disability and life insurance

• Generous 401(K) company match vested immediately

• Progressive parental leave policies

• Flexible paid time off

• Hackathons and a full calendar of teambuilding and social events

• Company donation to youth teams and leagues that our employees coach

• Stocked snack bar catered lunch and breakfast tacos every week

Required Experience:

Senior Manager