Marketing Manager, EQ Bank (12-Months Contract)
Marketing Manager, EQ Bank (12-Months Contract)
Posted on :
08-05-2025
Employer Active
1 Vacancy
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Job Description
Join a Challenger
Being a traditional bank just isnt our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options and we challenge ourselves and our teams to creatively transform whats possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If youre not afraid of taking on big challenges and redefining the future you belong with us. Youll get to work with people who will encourage you to reach new heights. We like to keep things fun ask questions and learn together.
We are a big (and growing!) family. Overall we serve more than 670000 people acrossCanadathrough Equitable BankCanadasChallenger Bank and have been around for more than 50 years. Equitable Banks whollyowned subsidiary Concentra Bank supports credit unions acrossCanadathat serve more than six million members. Together we have over$125 billionin combined assets under management and administration with a clear mandate to drive change in Canadian banking to enrich peoples lives. Our customers have named our EQ Bank digital platform () one of the top banks in Canada on the Forbes Worlds Best Banks list since 2021.
The Work
Were looking for a strategic resultsoriented Marketing Manager (Contract) to lead impactful marketing efforts across our Small Business and Personal Banking portfolios. In this role youll be at the forefront of launching new features increasing product visibility and driving customer acquisition engagement and deposit growth.
Youll partner closely with crossfunctional teamsproduct analytics creative and CXto shape strategy and lead execution of integrated campaigns and customer journeys. From ideation to performance analysis youll ensure every initiative is aligned with business goals and delivers measurable results.
The Core Responsibilities!
- Collaborate with internal teams (product analytics creative compliance) to deliver effective insightdriven marketing strategies.
- Develop and execute marketing campaigns that support product launches promote awareness and drive growth in customer acquisition and engagement.
- Create and manage targeted customer journeys and lifecycle communications to increase usage and retention.
- Own the endtoend process to create compelling marketing content leveraging internal/external agency partners from briefing to refinement to execution across paid media website content and email/community initiatives to drive product adoption & loyalty.
- Leverage data customer insights and market trends to refine messaging and optimize performance.
- Analyze market trends customer insights and competitor activity to identify new opportunities.
- Track and report on campaign results and key KPIs. Bring forward proactive ideas to test to continuously improving based on learnings.
- Manage internal resources and program timelines to and ensure campaigns are executed on time within budget and on brand.
Lets Talk About You!
- 5 years related work experience.
- Postsecondary education in Marketing Commerce or related experience.
- Strong understanding of brand & product marketing strategies email marketing best practices leveraging & activating customer data targeting & personalization and audience segmentation.
- Strong analytical skills and ability to translate data into business insights through campaigns and A/B testing.
- Passion for customer insights and communications to achieve business objectives.
- Experience working in a fastpaced environment using agile methodologies to continuously launch and iterate on programs.
- Excellent time management skills ability to effectively manage prioritize and execute multiple projects simultaneously.
- Selfstarter capable of managing projects independently and building relationships with internal/external stakeholders.
- Strong verbal written and communication skills.
- Track record of delivering key business results.
- Financial Services and Small Business marketing experience would be an asset.
What we offer For fulltime permanent roles
Competitive discretionary bonus
Market leading RRSP match program
Medical dental vision life and disability benefits
Employee Share Purchase Plan
Maternity/Parental topup while you care for your little one
Generous vacation policy and personal days
Virtual events to connect with your fellow colleagues
Annual professional development allowance and a comprehensive Career Development program
A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyones diverse experiences and perspectives. In tandem with that commitment we support and encourage our staff to grow not just in their career path but personally as well.
We commit to providing a barrierfree recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.
We cant wait to get to know you!
Required Experience:
Manager
Employment Type
Contract
Key Skills
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