Minimum Job Requirements
- Bachelors Degree in Marketing Advertising Communications and/or Journalism
- 24 years of Marketing and advertising experience in agency nonprofit healthcare and/or in house client support
Knowledge Skills and Abilities
- Experience in healthcare preferred.
- Understanding of health and wellness market sector.
- Understanding of Broward and Palm Beach markets preferred.
- Excellent written and verbal communications skills.
Job Summary
The Regional Marketing Specialist is responsible for supporting marketing and communications efforts for regional clinical service locations in Broward and Palm Beach counties. Serves as regional representative to support initiatives that drive awareness of services in the market marketing/advertising content development to support regional locations and onsite support to multimedia teams.
Job Specific Duties
- Collaborates in the development and implementation of marketing communications and advertising campaigns to support regional clinical services in Broward and Palm Beach counties. Supports as needed marketing and communications projects related to clinical and academic affiliations.
- Serves as a department liaison between regional clinic locations and the greater marketing/communications team.
- Contributes to strategic marketing planning conducts research and prepares ROI reports for monthly and quarterly reporting.
- Contributes to content development for marketing/communications campaigns for the regional territory. Develops content for internal/external communications newsletters social media blogs flyers/brochures and production support of digital/multimedia content.
- Develops content for timesensitive onboarding/deboarding activities of clinicians in the regional territories. Develops biographies website content flyers/materials and production support for digital media initiatives related to clinical recruits in the region.
- Collaborates with the department of physician outreach and the regional physician outreach liaisons on integrated B2B marketing/communications efforts. Develops content to support physician outreach activities in the regional territories and serves as content resource to outreach liaisons.
- Serves as marketing/communications liaison support to photography and multimedia production team in the regional territories (Broward and Palm Beach counties).
- Conducts research and reports on regional market and industry trends and regional health/wellness trends.
- Works with patient families to develop storytelling to support marketing/communications efforts for the region. Adheres to HIPAA privacy practices.
- Serves as liaison between clinical departments and marketing vendors/agencies.
- Supports marketing and communications team in maintaining inventory of print/digital content collateral related to regional territories.
Required Experience:
Unclear Seniority