Head of Marketing
Head of Marketing
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Job Description
Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.
Were filling this role for a client a missiondriven brand at the forefront of longevity medicine and health optimization.
The Role
Were seeking an exceptional Head of Marketing to lead strategy and execution across a diverse ecosystem spanning clinical offerings digital consumer products and educational content each designed for distinct audiences with varying needs. This is a rare opportunity to join a missiondriven company at the intersection of medicine technology and education that is transforming how people approach their health and longevity.
This role offers the chance to scale a proven missiondriven brand at the forefront of longevity medicine and health optimization. With clinical credibility thought leadership and a fastgrowing audience were expanding our impact bringing sciencebacked tools and education to millions in a dynamic highautonomy environment.
This role reports directly to our Global COO/CFO and is part of our executive leadership team. While the CEO and COO make up the top tier this role is one of a handful of senior leaders trusted to shape strategy lead teams and translate vision into execution across the business.
Key Responsibilities
Were looking for a marketer who can translate excellence into accessibility. Youll be tasked with bringing premium value to more people without dilution owning audience strategy and leading integrated campaigns while protecting the brand at every touchpoint.
Youll also be responsible for assembling and managing a highperforming team including inhouse talent agency partners and fractional collaborators ensuring integrated execution across brand content and performance marketing.
Audience Intelligence & Segmentation
Define and evolve our understanding of who we serve across multiple audience types product lines and price points using psychographics behaviors and buying triggers to guide strategy.
Build and maintain a segmentation framework that informs content messaging and performance marketing.
DirecttoConsumer Campaign Strategy
Architect and execute multichannel campaigns across email paid organic and experiential.
Know when to experiment and when to double down with ROI always in view.
Brand Voice & Market Adaptation
Own the execution of brand voice and positioning across all channels guiding a crossfunctional team of internal creatives external partners and marketing leads to ensure every campaign reflects brand values while supporting growth.
This role is central in aligning brand strategy with broader marketing and business objectives.
Premium Brand Stewardship at Scale
Be the guardian of the brand. Maintain trust and identity while driving reach.
Know when to say no to protect brand equity and yes when it builds it responsibly.
Strategic Growth Without Gimmicks
Grow our reach and revenue without shortcuts.
Scale thoughtfully building longterm equity alongside shortterm wins.
Product Marketing Collaboration
Work with our Head of Product and Head of Content to ensure market insights inform product direction and gotomarket plans.
Stay close to what people need want and expect and use that to guide what we build next.
Qualifications
This role requires both vision and handson execution. Were looking for a leader who blends creative instinct with strategic depth someone who not only excels on creative but understands why a message works who its for and how to measure its impact.
Deep fluency across the modern marketing stack including lifecycle and CRM tools performance and paid media platforms web and SEO/SEM strategy podcast and content distribution platforms and analytics tools.
We expect every leader in our organization to actively explore evaluate and implement AI tools that enhance efficiency creativity and scale. This role requires handson familiarity with AI applications across marketing workflows including content generation image and asset creation marketing automation and data analysis with a commitment to using these tools responsibly preserving brand voice and driving innovation.
Familiarity with creative collaboration tools and marketing ops systems
Experience coordinating and managing creative production workflows including photo and video shoots campaign development and editorial content.
Demonstrated success balancing aggressive growth objectives with brand protection
Comfortable moving between bigpicture strategy and daytoday execution
Comfortable in a fastpaced datadriven and executionheavy environment
Equally confident briefing creatives and presenting to executives
Listens closely to the market and translates insights into action
Brings experience in health wellness or consumer lifestyle brands
Values autonomy and longterm impact over traditional corporate advancement
This role is based in Austin Texas and follows a hybrid work model. While we support flexibility we value inperson collaboration for key leadership moments creative sprints and teambuilding. Candidates should expect a regular presence in the office guided by common sense and a shared commitment to moving work forward together.
Required Experience:
Director
Employment Type
Full-Time
