Senior Lifecycle Marketing Manager
Senior Lifecycle Marketing Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Were looking for a Senior Lifecycle Marketing Manager to join our Lifecycle Marketing team at Square. In this role youll lead strategic initiatives that drive revenue optimize seller engagement and elevate the seller experience across the lifecycle journey.
Youll be responsible for building highimpact campaigns and programs through owned channels (email inproduct SMS) while also shaping and enforcing the operational backbone of our lifecycle ecosystem our governance and best practice frameworks that enable us to scale effectively. Your analytical and technical mindset will help you uncover insights influence roadmap decisions and design datadriven journeys that are both personalized and impactful.
This is a crossfunctional role where youll collaborate closely with Product Marketing Product Data Science Engineering Creative and Marketing Operations to deliver seamless automated lifecycle experiences.
You should be comfortable working autonomously managing complex projects and presenting insights to stakeholders and leadership. You bring strong marketing instincts a deep understanding of marketing technologies and a passion for improving customer experience at scale.
You Will
- Own and drive a cohesive lifecycle marketing strategy for your remit that aligns with broader gotomarket and team priorities
- Lead the planning execution and iteration of lifecycle campaigns and experiments across email inproduct messaging and SMS
- Monitor dashboards to track lifecycle performance and KPIs and report on insights regularly
- Design and analyze A/B tests and experiments to drive continuous optimization
- Map ideal seller journeys and adoption paths identifying highleverage opportunities for engagement
- Create personalized eventtriggered journeys that deliver relevant content at the right moments
- Implement governance frameworks that ensure consistency quality and transparency across campaigns
- Collaborate with Data Science and Marketing Operations to define technical requirements for datadriven personalization
- Standardize lifecycle processes and documentation making them scalable across teams
- Identify and prioritize infrastructure improvements tooling gaps and operational enhancements
- Champion best practices for segmentation experimentation and messaging strategy
You Have
- 8 years of experience in lifecycle CRM or retention marketing ideally in a complex multiproduct environment
- Deep understanding of customer journeys segmentation and automation strategy
- Strong analytical skills with experience using data to inform decisions and optimize programs
- Proven ability to plan and execute multichannel marketing programs from concept through analysis
- Experience managing lifecycle campaigns in platforms like Braze Iterable or similar ESPs
- Familiarity with CRM and CDP tools such as Salesforce and Segment
- Strong business acumen and fluency in core marketing metrics like LTV churn and incrementality
- Excellent communication and storytelling skills with the ability to influence crossfunctional stakeholders and leadership
- Exceptional project management and organizational skills; capable of managing multiple workstreams independently
- Comfort navigating ambiguity and working in a fastpaced evolving environment
Required Experience:
Manager
Employment Type
Full Time
