Marketing and Communications Manager
Marketing and Communications Manager
Posted on :
08-05-2025
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1 Vacancy
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Job Description
Marketing and Communications Manager
Department: Business Development
Reports To: President Automation Technologies Division
Reports To: President Automation Technologies Division
FLSA Status: Exempt
Location: Michigan New Hampshire Massachusetts
THE COMPANY
Invio Automation is an Industry 4.0 automation leader that serves a variety of highgrowth endmarkets including medical devices & life science renewable energy mobility logistics & fulfillment and heavy industry. Our Automation Solutions and Automation Technologies divisions work together to deliver Factory of the Future consulting and mission critical R&D prevalidation services that pave the way for a comprehensive suite of automation solutions where accuracy efficiency and precision are essential for success. With six locations across North America and a global network of collaborative partners Invio Automations geographic footprint provides customers with a presence in key markets where local service and support are valued.
Invios proven portfolio of Industry 4.0 technology includes autonomous guided vehicles (AGVs) robotics contract assembly line design & simulation and ergonomic general assembly tooling solutions for the worlds largest manufacturers. Invio serves an established and loyal bluechip customer base of leading automotive and industrial original equipment manufacturers that include Stryker Medical General Electric Ford Tesla Pepsi John Deere and Caterpillar.
Working at Invio is an opportunity to directly impact the future of American manufacturing. We strive to improve the lives of the men and women who partner with us by developing and integrating custom engineered manufacturing solutions that enhance life and contribute to improved safety efficiency and product quality for our customers.
DESCRIPTION
As the Marketing and Communications Manager you will lead our internal and external efforts to promote our portfolio and strengthen our corporate culture also driving our communications strategy. This role is also responsible for developing and executing the overall marketing strategies that enhance Invios brand visibility drive engagement and support business objectives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develop and implement comprehensive marketing and communications strategies to support business objectives.
- Manage brand positioning and ensure consistent messaging across all channels.
- Oversee digital marketing efforts including SEO PPC email marketing and social media.
- Support the portfolio offering strategy identifying target markets and the best methods to bring these products to the market (e.g. distribution ecommerce).
- Create compelling content for websites blogs press releases newsletters and marketing materials.
- Analyze market trends and competitor activities to refine marketing strategies.
- Develop and manage public relations initiatives including media outreach and crisis communication.
- Engage with thirdparty website developers and maintenance teams to optimize digital presence.
- Monitor and report on campaign performance leveraging data to optimize future efforts.
- Own internal communication activities including town hall coordination internal newsletter monthly department communications community engagements and social media efforts to ensure alignment with company culture and objectives.
- Plan and oversee marketing events trade shows and promotional campaigns.
Qualifications:
To perform this job successfully an individual must be professional proactive and positive. Having a passion for exceptional customer service and support is a must. Being sensitive to the unpredictable demands and uncertainties associated with marketing and communications is a requisite to delivering superior results and exceeding the expectations of our internal and external customers.
Other Skills and Abilities:
- 5 years of experience in marketing communications or a related role.
- Strong knowledge of digital marketing tools including SEO Google Ads LinkedIn Ads and analytics platforms.
- Excellent writing editing and storytelling skills.
- Experience with content marketing branding and public relations.
- Ability to develop and execute multichannel marketing campaigns.
- Strong analytical skills and datadriven mindset.
- Exceptional project management and organizational skills.
- Experience working in manufacturing automation and robotics is a plus.
EDUCATION
Minimum of a bachelors degree or equivalent in Marketing Communications Public Relations or related field required.
INVIO AUTOMATIONS CORE VALUES
- We take pride in the reliability of our team and the difficult problems we solve for customers.
- We deliver real customer value that positively impacts the lives of those around us.
- We are dependable. Relationships and trust matter.
- Our ingenuity and desire to improve lives will complement our suite of solutions.
- We strive to demonstrate that our attention to detail does not start or end with the solutions we engineer and deliver.
- We believe exceptional service is better demonstrated than said.
Required Experience:
Manager
Employment Type
Full Time
Key Skills
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