Marketing Senior Manager - Eastern Europe
Marketing Senior Manager - Eastern Europe
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Job Description
Job Description Summary
At GE HealthCare our medical devices our software our solutions our services and our people make a genuine difference to medical professionals and patients all over the world. That is because we never lose sight of what healthcare really needsthe human touch.As a Marketing Manager you will be responsible for developing executing and sustaining the GE HealthCare strategic marketing initiatives across the business segments within Eastern Europe: this involves identifying evaluating and prioritizing growth opportunities for the Eastern European countries across the segments building the longterm strategy and leading the activation of the strategy through the establishment of growth programs and initiatives that will be driven in partnership with the Commercial & Segment teams.
In this role you will drive alignment around market trends & share performance competitive insights and opportunities for investment. You will closely cooperate Local Customer Team General Managers and have leadership for all marketing team members within Eastern Europe with a mix of direct & indirect reporting lines.
Job Description
Responsibilities
Identifying midterm (13 years) market clinical customer and competitive trends within Eastern Europe that will influence the commercial strategy for GE HealthCare and provide guidance & prioritization on how to define & drive the strategy for accelerated business growth gotomarket strategy enhancement business model innovation and new solution development and introduction.
Establishing and driving growth & marketing programs (incl. Omnichannel programs) across Eastern Europe to activate and operationalize the strategy in partnership with commercial teams (key metrics will be share leads opportunities orders market visibility winrate).
Driving highquality marketing plans including programs (digital events and more) for the region with the goal to grow funnel through qualified leads; a key element is also to investigate understand and operationalize the HC Funding opportunities in this Region.
Maintaining deep understanding of breadth of offerings / services that can be used to support different customer segments.
Collecting customer insights to build commercial marketing strategy.
Advising on the commercial prioritization of product and service portfolio within Eastern Europe.
Collaborating with segments on identifying portfolio priorities for Eastern Europe by continually evaluating the product portfolio versus customer needs and competitive actions.
Identifying outofthebox innovative/lean solutions and services that could help drive competitive advantage in the Eastern European market (e.g. developing business case for pursuing new business models investment cases).
Owning KOL and thought leadership objectives and programs for Eastern Europe.
Partnering with regional modalities zones institutional leadership & commercial teams to support execution of key initiatives.
Developing and leading the marketing team to a high performing team with the objective of making them an integral part of the customer activation channel continuum and strategic business partnership.
Requirements
Proven experience in the Eastern European Medical Devices industry
Significant experience in field marketing or product marketing and Omnichannel Marketing planning & activation.
Proven leadership skills to lead teams and shape/lead growth vision and a marketing strategy.
Bachelors Degree in Marketing Business Administration or a related field.
Ability to analyze & assess macro trends and broader implications to healthcare and translate that to marketing programs.
Demonstrated ability to plan lead market and execute programs incl. documentation.
Proven operational mindset and ability to translate strategy into action with strong sense of urgency to drive outcomes with speed and efficiency.
Experience in a leadership role with direct reports with demonstrated team orientation & ability to motivate and work well with diverse cross functional teams in matrixed settings.
Excellent oral and written communications English skills. Knowledge of other European languages will be an asset.
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Additional Information
Relocation Assistance Provided: No
Required Experience:
Senior Manager
Employment Type
Full-Time
