Director of Customer Marketing
Director of Customer Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
We are looking for an experienced Customer Marketing leader to manage and grow our strategic and scalable customer story programs.
The Director of Customer Marketing includes managing the Qualification program who develop relationships and alignment with our Sales team to generate a pipeline of customer stories as well as the Customer Reference function that works closely with Sales to connect prospects with satisfied customers within the sales cycle.
They will also lead our global customer story program as an Editor in Chief overseeing the customer story content we deliver for brand platform solutions and product.
What you get to do in this role:
Lead motivate grow and develop a team of worldclass customer marketers fostering a culture of elite work agility and innovation.
Develop strategic alignment with sales solutions consulting marketing product marketing and communications regarding customer marketing priorities to qualify and produce compelling stories aligned to the ServiceNow global solutions framework.
Increase ServiceNows awareness and enable the ServiceNow sales organization to close deals faster by delivering customer testimonials that create impact.
Serve as editorinchief of Customers Stories by refining and overseeing the endtoend process for creating customer content including interviewing and producing impactful written and video success stories.
Manage and scale the customer storytelling lifecycle from deal win to implementation to product success ensuring the right story at the right moment of time in the right tone.
Create and maintain a library of customer stories in many formats including case studies blogs paid articles videos slides and social media to promote success we bring to our customers.
Ensure the team delivers the challenge problem solution relevance in each customer story to create assets that resonate with the audience and position ServiceNow as a technology platform of choice for our prospects and customers.
Collaborate with the broader Customer Marketing team to develop and prioritize customers stories in support of company and marketing priorities globally.
Ensure delivery against program KPIs including publishing of targeted customer stories references for key product announcements and marketing campaigns plus provide monthly/quarterly/yearend reporting on accomplishments against goals.
Make sure agencies are trained and leveraged effectively for consistency and quality.
Qualifications :
- Experience in leveraging or critically thinking about how to integrate AI into work processes decisionmaking or problemsolving. This may include using AIpowered tools automating workflows analyzing AIdriven insights or exploring AIs potential impact on the function or industry.
- 15 years of experience in the information technology and cloud industries in a customer advocacy customer reference or customerfacing marketing role including 5 years leading a team.
- Demonstrated success delivering compelling customer storieswritten video and stage with ability to share published examples.
- Proven track record working effectively with customer and internal executives sales product management and marketing to build strong relationships and achieve outcomes.
- Clear understanding of marketing sales and communications priorities and track record successfully partnering to deliver high impact customer stories.
- Past successes working with large brand customers to engage in customer marketing including ability to effectively navigate internal customer requirements for communications and legal approval.
- High energy own it personality and ability to drive process improvement and thrive in a in a fastpaced highgrowth environment under tight timelines.
- Highly driven selfstarter that creates a sense of urgency within her/his team.
- Exceptional communication crossfunctionally and at all levels including senior management
Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!
Additional Information :
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. 2024 Fortune Media IP Limited. All rights reserved. Used under license.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
