Senior Executive Media Planning

Overview of the job

EssenceMediacom is an agency of GroupM the worlds largest media investment company and are a part of WPP. In fact we are responsible for one in every three ads you see globally. We are currently looking for aSenior Media Planning Executiveto join us.

The Senior Media Planning Executive will assist in developing and managing digital media plans campaign management reporting and analysis. A key part of their role would be to ensure coordination between internal teams vendors and clients. A proactive attitude strong attention to detail ability to work seamlessly in a team setup and familiarity with the digital media landscape will be eventually essential to attain success in the role.

Some of thethingswed like you to do:

• Assisting in Digital Media Planning: Support the development of digital media plans across various platforms (e.g. Google Ads Facebook Instagram LinkedIn Programmatic YouTube) to align with client goals and objectives. Help with audience targeting budget allocation and scheduling.

• Internal Team / Vendor Coordination on Campaigns: Closely work with internal teams towards daytoday management of digital media campaigns ensuring smooth implementation. Assist the team with relevant brief in coordination with digital vendors publishers and platform representatives.

• Documentation Reporting & Analysis: Create maintain accuracy and timely updating of key documents Media Plans Reports etc..Furthermore support in tracking and analyzing campaign performance data. Assist in generating reports monitoring KPIs (e.g. impressions reach VTR CTR etc) and identifying optimization opportunities.

• Creative Coordination: Work closely with clients and their creative agencies to ensure the timely delivery of assets.

• Internal Communication: Support communication between internal teams (e.g. activation analytics operations) to ensure campaigns are executed as per the plan and in alignment with client expectations.

• Latest Media Trends: Stay updated on emerging trends and updates in the digital media landscape providing insights to help improve planning processes and strategies.

A bit about yourself:

• Bachelors degree in marketing business or a related field.

• 13 years of experience in digital media planning campaign management or related digital marketing roles.

• Familiarity with key digital advertising platforms (e.g. Google Ads Meta Ads YouTube etc.).

• Basic knowledge of media planning tools and analytics platforms (e.g. Google Analytics Facebook Insights etc.) would be good to have.

• Strong attention to detail with an ability to multitask and support multiple projects simultaneously.

• Good communication and interpersonal skills with the ability to collaborate effectively across teams.
• A proactive positive attitude and a willingness to learn and develop in the digital media space.

What you can expect from EssenceMediacom

EssenceMediacom s mission is to make advertising more valuable to the world. We do this by employing the worlds very best talent to solve some of the toughest challenges of todays digital marketing landscape. Its important that we hire people whose values reflect those of our own: genuine resultsfocused daring and insightful. As an Essencemediacom employee we promise you a workplace that invests in your career cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. We are an equal opportunity employer and value diversity at our company. We do not discriminatebased onrace religioncolor national origin gender sexual orientation age or marital status.