Digital Marketing Specialist, CRM and Email
Digital Marketing Specialist, CRM and Email
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Salary Not Disclosed
1 Vacancy
Job Description
Overview
Join our dynamic marketing team as a Digital Marketing Specialist. In this role you will leverage your expertise in marketing automation CRM marketing and customer journey orchestration to drive our online presence and engagement. With a focus on datadriven strategies you will help shape and execute marketing campaigns that resonate with our target audience.
Responsibilities
- Marketing Execution. Identify critical gaps in current marketing efforts and develop comprehensive strategies that align with organizational objectives. Collaborate with crossfunctional teams to integrate marketing strategies into a cohesive digital marketing plan ensuring alignment with business goals and maximizing impact.
- Data Analysis and Performance Optimization. Track analyze and report on the performance of digital marketing initiatives including journey orchestration marketing automation and email campaigns. Conduct data analysis and market segmentation to identify target audiences and inform digital marketing strategies. Utilize tools like Customer Data Platforms Journey Analytics Marketing Automation BI and CRM platforms to measure performance and drive datadriven decisionmaking.
- Digital Marketing Strategy & Engagement. Develop and deliver engaging global campaign content across digital platforms including email and marketing automation. Work collaboratively with subject matter experts to ensure content aligns with business objectives and audience needs.
- Marketing Automation & Customer Journey Orchestration. Build and optimize automated workflows and lead nurturing programs to enhance engagement. Implement A/B testing and performance tracking for continuous improvement.
- CrossFunctional Collaboration. Act as a liaison between marketing and other departments identifying and implementing opportunities that enhance operational efficiency. Work closely with leadership to ensure digital marketing strategies are aligned with broader business objectives.
Requirements
- 3 years of experience in digital marketing web analytics SEO or a related field
- Proficiency in marketing analytics tools and best practices
- Experience with marketing automation tools CRM platforms and email marketing strategies
- Strong data analysis skills with the ability to provide actionable insights
- Experience with content management systems (CMS) and digital content creation
- Knowledge of website troubleshooting and diagnostic tools
- Strong project management and organizational skills
- Bachelors in Marketing Business Information Technology or a related field
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Experience with advanced web analytics techniques and tools
- Familiarity with A/B testing conversion rate optimization and lead generation strategies
- Ability to work collaboratively in a fastpaced teamoriented environment
- Experience with data mining methodologies and market segmentation analysis
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Required Experience:
Unclear Seniority
Employment Type
Full Time
