Campaign Manager – Campaign Center of Excellence

Your Career

In this role within the Campaign Center of Excellence (COE) team you will be responsible for creating the global campaign strategy and plan orchestrating with the global teams identifying the marketing mix leading the development of all the campaigns components and supporting programs that will generate pipeline to capture nurture and close new business and expand opportunities within existing accounts. 

We are looking for an experienced resultsdriven flexible and creative tech industry demandgen professional who possesses diverse marketing knowledge and experience. Excellent collaboration communication and organization skills are required to successfully manage programs from endtoend. 

Your Impact

• Collaborate with the product and content marketing organizations to develop campaign themes that support the product messaging to reach the audience segments your campaign targets

• Iterate and refine those messages for specific audiences and based on results. Work with the creative services team or outside agencies to develop campaign concepts messaging and campaign deliverables for the campaign and supporting programs.

• Define campaign journey and program mix content plan global campaign calendar and required resources to execute the campaign

• Build and execute campaigns based on plan. Develop content to fill gaps purchase/plan/execute webinars emails nurture web chat etc. from concept to creative to execution. 

• Incorporate  a holistic view of digital programs including display SEO SEM organic social syndication editorial and creation of inbound web experiences

• Collaborate with data and operations teams to monitor results and mixshift campaign execution from messaging to audience targeting based on progress against goals

• Coordinate with Field Marketing in North America Asia Pacific and Europe to deliver on an integrated demand plan that includes both globally and locally executed programs to new and existing customers 

• Coordinate with the corporate communications and social marketing teams to time campaigns appropriately for effective go to market launches

• Work directly with sales enablement product marketing content marketing channel and field marketing to ensure campaign tactics are supporting or exceeding goals

• Continually track and report on campaign program metrics conduct ROI analysis to determine the effectiveness of all marketing programs and optimize campaign efforts accordingly

• Regularly update key stakeholders on campaign plans program deliverables and schedules

Qualifications :

Your Experience 

• 8 years of demand gen campaign experience and/or marketing program management experience.

• Experience building global EC/NC integrated marketing campaigns for a B2B technology company.

• Experience writing and/or developing product and industry marketing programs and/or comarketing programs with technology alliance partners.

• Candidates must have outstanding communication skills and be able to work as part of a remote team.

• Candidates must have a successful track record of executing programs with crossfunctional virtual teams.

• High energy selfstarter with a cando attitude and ability to learn quickly and work in a hypergrowth environment while setting strategy and getting down in the weeds to get the job done.

• Experience with digital strategy including adtech webinars landing pages nurture etc.

• Ability to write promotional content eDMs/DMs landing pages ads social media posts etc. and provide strategic direction and guidance on the content mix needed to support the campaign.

• Knowledgeable in technology markets and experience in cloud security networking endpoint or enterprise infrastructure a HUGE plus.

• Extensive handson experience with marketing automation and program collaboration tools: SFDC Marketo Asana GSuite PathFactory Demandbase Drift etc.

• Bachelor degree required. Masters degree is a plus.

Additional Information :

The Team

Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security globally. Your hands will be in industryleading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry and helping our internal teams customers and partners address the everchanging threats we all face on a daytoday basis.

Compensation Disclosure

The compensation offered for this position will depend on qualifications experience and work location. For candidates who receive an offer at the posted level the starting base salary (for nonsales roles) or base salary commission target (for sales/commissioned roles) is expected to be between $129000 $207000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Our Commitment

Were problem solvers that take risks and challenge cybersecuritys status quo. Its simple: we cant accomplish our mission without diverse teams innovating together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need please contact us at  .

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace and all qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship No. Please note that we will not sponsor applicants for work visas for this position.