Manage all hotel digital marketing channels including producing content for social media as well as developing and maintaining an emarketing calendar for promotional purposes.
Undertake the production of hotel and promotional collaterals including but not limited to posters flyers digital signage and brochures.
Liaise with various agencies on the production of collaterals advertising and online materials.
Manage all paid media expenditure from creative to production to appearance and postcampaign assessment.
In charge of all areas of design activities from conceptualization to production of marketing promotions in the areas of F&B rooms meetings weddings catering collaterals marketing and promotional materials and show case displays.
Coordinate hotel advertisements barter deals and sponsorships.
Organise and oversee the hotels photoshoots and filming requests.
Monitor media mentions and maintaining a library of hotel clippings.
Conduct media site inspection and hotel tours.
Researching and analysing competitors and competitor activity identifying new opportunities.
Work closely with Corporate Office to ensure consistent application of brand guidelines for all marketing communications collaterals hotel amenities signage etc.
Actively solicit opportunities with media and corporate partners with similar target audiences to develop mutually beneficial promotional opportunities.
Manage and develop the hotels online reputation including microsite brand website third party content and online partnership platforms.
Manage the hotels media databases and communicate regularly regarding promotions and events.
Assist with the creation and implementation of all hotel and F&B promotional plans.
Qualifications :
Bachelors degree or equivalent in marketing mass communication communications public relations.
Experience in digital marketing marketing communications public relations social media marketing or communications in a 5star luxury environment advantageous.
Projects professional image at all times through personal presentation and interpersonal skills.
Initiates contact and establishes rapport easily.
Strong conceptual abilities. Creative and able to turn work around quickly to meet deadlines.
Has the ability and willingness to undertake further development.
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