The Partner Communications manager (PCM) is responsible for driving marketing innovation and raising the creative bar with indirect Channel Partners whilst upholding the integrity of the Apple brand. Key responsibilities include:- Drive innovative partner strategies and impactful creative work through a deep understanding of the Apple brand our partners brands commercial priorities market trends and challenges- Work across the global organization to understand both macro and comms trends for Apple product and services. Synthesize takeaways into insights to drive optimization of future advertising digital and in-store efforts- Work with Global (Geo) Partner Communications teams to identify and develop strategies and communication plans including advertising digital channels and the partners owned marketing channels in-store and online- Develop and drive global processes across Apple products and services to improve the quality and effectiveness of the partner work as well as the efficiency of the path to get there- Collaborate extensively across many teams internationally and locally both internally at Apple and externally with partners such as Carriers Retailers Banks SMBs and Enterprise Resellers Media Content Providers and more- Inspire and contribute to the large global network of Geo Partner Communications Managers sharing best practices findings and case studies - International travel may be required 3-4 times per year
Fluency in spoken and written English and Japanese
7 years experience in marketing communications
Experience in brand communications - from strategy to execution to analysis of
results
Experience in account management and/or strategy at an advertising agency or in-
house marketing communications for a global brand for consumer and/or business
audiences
Experience in understanding business and product strategy and consumer insights
Bachelors degree MBA or advanced business degree or equivalent experience
Experience in international account management and/or strategy at an advertising
agency or in-house marketing communications for a global brand for consumer and/or
business audiences
Ability to delve deep into a partners business marketing strategy and consumer
insights to understand challenges and find opportunities
Deep understanding of digital platforms (social eCRM e-commerce platforms
content performance marketing digital in-store) and how they can be leveraged to
deliver the most compelling product experience throughout the customer journey
Passion for great work seeing potential and nourishing it with a tremendous ability to
influence both internal and external stakeholders to drive the work forward
Passion and eagerness to drive thoughtful strategy build innovative communication
plans and develop great creative and integrated campaigns
Ability to thrive as part of a cross-functional team flexible and adaptable in a dynamic
environment as a member of a high-performing team yet also have the ability to lead
Confidence to build rapport credibility and influence across multiple stakeholders in a highly matrixd organization
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