Senior Analyst Relations Manager

At Anaplan we are a team of innovators who are focused on optimizing business decisionmaking through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers success and to our Winning Culture.

Our customers rank among the whos who in the Fortune 50. CocaCola LinkedIn Adobe LVMH and Bayer are just a few of the 2400 global companies that rely on our bestinclass platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas we behave like leaders regardless of title we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategyled valuesbased and disciplined in execution youll be inspired connected developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

We are looking for a selfmotivatedSenior Analyst Relations (AR) Manager to be based out of an Anaplan office to support and execute Anaplans AR strategy ensuring consistent positioning and messaging across various touchpoints. Reporting to the Senior Director of Brand Analyst and Public Relations the Sr. AR Manager will act as a central figure in stewarding and amplifying Anaplans brand and product reputation across various channels and stakeholders. This role requires strong collaborative and crossorganizational relationship skills knowing how to quickly impact the business and deliver quality information that highlights Anaplan while balancing multiple priorities.

The ideal candidate knows how to build trust and strengthen relationships with industry analysts and influencers as well as effectively partner with colleagues in Product Sales GTM Operations Competitive Intelligence Marketing and other fieldfacing functions. The ideal candidate brings a strong combination of AR and corporate communications experience and the ability to translate what is happening in the market or customer base to the analyst community the Anaplan GTM organization and the Executive Leadership team.

Your Impact:

• Support Anaplans comprehensive analyst relations program across multiple domains (Finance Sales & Marketing Supply Chain Workforce and AI/ML/Analytics):
  • Coown the relationship with our agency SpotlightAR and support the settingup attending recording outcomes and managing followups for Analyst engagements inquiries and briefings with key analysts (Gartner Forrester Research IDC Constellation Research Ventana etc.)
  • Work with analysts to understand their research agendas to ensure appropriate positioning of the company in catalog and ranking reports publications and discussions etc.
  • Collaborate with various teams across the company to achieve mutual business objectives (i.e. managing data collection for ranking report RFIs/briefings or collaborating with sales enablement to educate field)
  • Relay analyst perspectives and advice to inform strategic decisionmaking across platform and solution product marketing and the Executive Leadership team
  • Initiate and manage analyst engagement at events such as Analyst advisory days Analyst engagements at company events and support the broader team to evangelize our solutions at conferences tradeshows to analysts and customers

• Own and orchestrate the Industry Analyst content launch experience and communication programming in partnership with our agency SpotlightAR as well as solution marketing and communication colleagues:
  • Originate edit curate and help shape multichannel communication strategies to advance awareness opinion understanding and influence behavior of targeted stakeholders (i.e. social media and website strategy for ARdriven content maintain recognition slideware etc.)
  • Help manage commissioned analyst firm content (i.e. Forrester TEI report) and analyst report reprint investments (Magic Quadrants Waves etc.) ensuring that the most uptodate assets are promoted appropriately and leveraged widely by the field
  • Create easytounderstand messaging and positioning frameworks for the field demand generation and other internal clients based on solution marketing narrative architectures
  • Support product solution marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers
  • Support the broader team to evangelize our solutions at conferences and tradeshows to analysts and customers

Your Qualifications

• 5 years in B2B SaaS or technology focused on analyst relations PR corporate communications B2B product marketing or competitive intelligence ideally in one or more of the following areas: enterprise business applications (i.e. ERP EPM SPM HCM SCM or BI) cloud platforms AI/ML/Analytics or planning tech
• Strong track record of storytelling i.e. working closely with solution marketing to develop strategic positioning and messaging craft compelling narratives and PPT briefing content
• Experience managing AR and/or digital marketing agencies ensuring alignment on goals timelines and budgets.
• Demonstrated project / program management strong collaborative and crossorganizational relationship skills
• Proven capability to influence senior executives and stakeholders with messaging and content
• A highenergy strategic creative team player with integrity intelligence and judgment who will take initiative to identify prioritize and complete key deliverables
• Ability to manage multiple priorities and biasforaction with exemplary results
• Excellent written and verbal communication skills with experience presenting to senior stakeholders and leading crossfunctional initiatives.
• Bonus points for having previous existing relationships with industry analysts at Gartner Forrester IDC Constellation 451 Nucleus etc.
• Ability to travel 10%

Our Commitment to Diversity Equity Inclusionand Belonging

Build your career in a place that thrives on diversity equity inclusion and belonging. We believe in a hiring and working environment where all people are respected and valued regardless of gender identity or expression sexual orientation religion ethnicity age neurodiversity disability status citizenship or any other aspect which makes people unique. We hire you for who you are and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

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Anaplan does not:

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.

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