Marketing Manager - Adults
Marketing Manager - Adults
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Job Description
Job Description
Are you a passionate digital marketer eager to drive best in class experiences through owned channels activation
Well then you might be our new Marketing Manager Adults to join our fantastic Digital Consumer Engagement (DCE) team!
Core Responsibilities
Grow the audiences of assigned products through Owned Earned Shared and Paid marketing levers.
Develop innovative and effective global marketing strategies that drive the strategic growth of DCE channels and communities.
Develop global compelling campaign & communications assets with Creative Agencies internal and third party.
Ensure plans are adopted by Regional Marketing Managers in order to drive execution across markets.
Develop best in class owned channel campaign activations in partnership with the LEGO Groups global franchise marketing teams.
Develop and execute marketing activations and owned channel user journeys that deliver against key priorities such as Membership Sign up and engagement.
Provide user insights and data to help marketing partners across the organisation engage their target audience against their marketing objectives.
Drive performance with a resultsfirst mindset consistently tracking channel growth and marketing impact to stay on target and adjusting course when needed.
Play your part in our team succeeding
Digital Consumer Engagement (DCE) exists to drive relevant relationships with our audiences including Kids Parents Shoppers Adults and Families. We engage with audiences directly and cultivate those relationships.
DCE Marketing Marketing & Orchestration connects with global audiences through inclusive and compelling marketing strategies cemented in data driven insights in order to promote growth and scale within our digital ecosystem. Acquiring new users retaining existing users and reengaging lapsed users with our owned channels and communities positively influencing brand affinity and growing consumer lifetime value. We work in partnership with our DCE colleagues our markets & regions and the wider business to build our digital experiences franchises and the LEGO brand.
This role drives the marketing agenda for Adult Audiences on our owned channels. You will lead the growth of the LEGO Ideas platform by developing and implementing annual marketing plans as well as impactful campaign activations for both the LEGO Groups tentpole campaigns and DCE led initiatives.
As a subject matter authority you will collaborate with crossfunctional teams including the LEGO Ideas franchise marketing team Data & Analytics Content and Product Leads. You will oversee owned earned and shared activations while enhancing user journeys to meet key performance indicators. An influential communicator you will champion the DCE Marketing & Orchestration teams efforts through compelling storytelling fostering collaboration to deliver impactful campaigns.
Do you have what it takes
A seasoned marketer with a strong track record delivering results with digital products.
Consistent track record of developing and driving innovative global marketing plans.
A social media expert who knows how to cut through the noise and reach audiences where they are.
Proven track record partnering with PR and Communications team.
Brilliant communicator and storyteller who can influence a wide range of collaborators.
Natural collaborator who can deliver in a sophisticated matrixed organisation and operate in a cross functional environment.
A natural data and insights handler that can marry performance data and audience insights to define the way forward.
Audience Expert that puts the needs of Adult audiences at the heart of thinking.
Sharp creative eye someone who knows what good looks like and how to achieve it!
Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.
Whats in it for you
Here is what you can expect:
Family Care Leave We offer enhanced paid leave options for those important times.
Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.
Workplace When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
Thank you for sharing our global commitment to Childrens Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
Required Experience:
Manager
Employment Type
Full-Time
