Director, Enterprise Demand Generation and Campaign Messaging Strategy
Director, Enterprise Demand Generation and Campaign Messaging Strategy
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$ 157300 - 301200
1 Vacancy
Job Description
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
The Adobe Enterprise Marketing team is looking for an Enterprise Demand Generation and Campaign Messaging Strategy Director to lead the development of impactful messaging for our B2B/Enterprise marketing and demand generation campaigns. This role will play a critical part in bridging highlevel brand narratives with tactical CTAdriven campaign messaging ensuring alignment across a wide array of assets including brand campaigns websites promotional materials large scale events and digital campaigns.
This role will collaborate closely with product and portfolio marketing the digital strategy group industry marketing the brand strategy team regional integrated campaign teams and other cross functional teams to deliver messaging that connects broad aspirational brand positioning and thought leadership content to targeted actionoriented marketing activations. The role will also drive how topline brand promise and messaging connects to various industries and resonates with marketing IT and creative personas across the CSuite Decisions Makers Knowledge Workers and Practitioners.
What youll do
Messaging Development & Strategy
- Build and execute a cohesive demand generation and campaign messaging strategy that seamlessly connects highlevel brand positioning to tactical CTAdriven campaign messaging and individual marketing assets.
- Develop and refine frameworks to ensure consistent messaging across all touchpoints from overarching brand campaigns to website content event materials and promotional assets (emails paid social and display ads).
- Craft narratives that elevate the companys brand while supporting specific business objectives balancing aspirational storytelling with actionable personaspecific messaging.
CrossFunctional Collaboration
- Partner closely with Product Marketing to translate product messaging into marketing narratives that resonate with key enterprise audiences and personas and drive to action and outcomes (e.g. clicks downloads registrations interactions and engagement).
- Collaborate with Portfolio Marketing Regional Integrated Campaigns Events and Digital Marketing teams to ensure unified messaging across multichannel initiatives including web email field marketing and paid media campaigns.
- Work with Brand Creative and Content teams to ensure the tone copy and narrative are aligned with both brand identity and demand campaign goals.
Messaging Architecture
- Develop demand generation campaign messaging architecture that links highlevel brand storytelling to specific marketing assets enabling seamless transitions from broad narratives to targeted callstoaction.
- Ensure that messaging flows cohesively from brand campaigns to channelspecific executions connecting the why at the brand level to the how and what at the campaign and asset levels.
- Author seminal messaging documents that act as the core reference for all marketing campaign messaging content and marketing copy.
- Oversee the creation of templates and playbooks to ensure consistent messaging across campaigns industries personas and organizational levels.
Industry and Persona Alignment
- Lead the creation of messaging tailored to diverse enterprise personas including Csuite (CMO CIO CDO COO CFO etc) Decision Makers (Director to VP) and Practitioners (Marketers Creatives etc) ensuring relevance across industries and unique business needs.
- Leverage customer insights market research and competitive analysis to inform messaging strategies that resonate with target audiences and drive engagement.
What youll need
- 10 years of experience in marketing strategy messaging development or product marketing within a B2B SaaS or enterprisefocused environment.
- Proven track record of developing and executing messaging strategies that connect highlevel brand positioning to tactical campaign and assetlevel messaging.
- Experience working with crossfunctional teams to align product messaging with broader marketing objectives.
- Exceptional storytelling and messaging development skills
- Ability to craft narratives that resonatefrom brandlevel vision to campaignspecific execution.
- Deep understanding of B2B/Enterprise software purchasing process and buyer personas including enterprise decisionmakers and the Csuite and how to tailor messaging to their needs.
- Strong strategic thinking and ability to synthesize complex product information into clear actionable marketing narratives.
- Outstanding collaboration skills and a proven ability to work across teams to align strategies and drive results.
- Ability to work with agility and speed without compromising quality.
Key competencies
- Visionary leader with a passion for connecting the dots between brand and demand gen campaign messaging.
- Collaborative and adaptable team player who excels in crossfunctional environments.
- Resultsdriven professional with a focus on impact and continuous improvement.
- Strong communicator and storyteller with a keen eye for detail and consistency.
At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and shortterm incentives are in the form of sales commission plans. Nonsales roles starting salaries are expressed as base salary and shortterm incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for longterm incentives in the form of a new hire equity award.
StateSpecific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
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Required Experience:
Director
Employment Type
Full-Time
