Senior Marketing Automation Manager

About NCSA College Recruiting

NCSA College Recruiting is the world largest college recruiting platform providing studentathletes content tools coaching and access to a network of 40000 college coaches across 37 sports. NCSA is an online experience of IMG Academy the worlds leading sports education brand and one of the Best and Brightest Companies to Work For in the Nation in 2024 and Top Remote Places to Work in Academy provides a holistic education model that empowers studentathletes to win their future preparing them for college and for life. Additional oncampus and online experiences include:

• Boarding school and camps via a stateoftheart campus in Bradenton Fla.
• Online coaching via IMG Academy with a focus on personal development through the lens of sport and performance

Position Summary:
Reporting to the Director of Marketing Automation the Senior Marketing Automation Manager will be responsible for developing and executing email & SMS strategies that align with NCSAs overall marketing and sales goto market approach. You will develop email strategies grounded in customer insights data and best practices to nurture leads and drive enrollments. You will take a holistic customercentric approach to understanding the user experience for our newsletters and workshops outreach as well as optimizing outreach within the sales funnel. You will regularly report on the success of overall email marketing campaigns and tests continuously working to iterate and optimize our outreach. This resource will strategically analyze the customer journey as it relates to our email strategies to ensure a seamless path from email to site and ultimately conversion. It is key that this resource is proactive and entrepreneurial as this resource will partner with other marketing functions such as the design content and business development teams to execute strategic objectives.

Position Responsibilities:

• Develop a deep understanding across NCSAs array of gotomarket systems including Salesforce Salesforce Marketing Cloud Transactional Emails Product and more
• Support the build QA and execution of brand omnichannel programs specifically our newsletter and recruiting workshops. This includes building out journeys (base cadences) and a small number of low complexity trigger programs to deliver the right message to the right person at the right time through the right channel
• Ensure high quality ontime and error free implementation testing and QA of campaigns within the marketing automation platform. Create review and share standard quality control document and follow process to ensure accuracy and completeness.
• Maintain documents per requirements of department document management policies and procedures.
• Proactively use A/B testing and other experimentation techniques to demonstrably show increase in performance of existing or new campaigns
• Implement capabilities including targeting personalization audience segmentation and dynamic personalized content to deliver the best customer experience. Build and execute test plans identify winners and proactively recommend optimization opportunities and ensure high email deliverability reach and engagement.
• Collaborate with leadership from Sales/Sales Ops Marketing and Product/Engineering to experiment with valuable new campaigns and journeys leveraging Salesforce Marketing Cloud.

Knowledge Skills and Abilities:

• Bachelors Degree in Business Marketing or related field.
• 6 years of experience of Database Marketing CRM Email Digital Direct Mail 1:1 marketing experience
• 3 years of management experience
• Experience with Salesforce Marketing Cloud or similar enterpriselevel marketing automation platform hands on experiences with cloud connector between SFMC and SFDC preferred.
• Knowledge of building customer journeys HTML email templates
• Strong combination of being businessminded and highly analytical
• Demonstrated ability to think critically solve problems creatively and deliver results
• Demonstrated ability to lead teams with many tasks and timelines; ability to prioritize workloads and deliver on commitments
• Proficiency with MS Excel
• Excellent written verbal and interpersonal communication skills