Digital Marketing Specialist

The Digital Marketing & Analytics team is looking for a Digital Marketing Specialist who lives and breathes email marketing. If crafting highimpact campaigns optimizing engagement and diving into data lights you upthis is your kind of role.

This position will provide you with an opportunity to make your voice heard through regular meetings with stakeholders. This is an excellent opportunity within a dynamic department for someone who thrives in a highenergy environment.

Heres what youll conquer:

• Own and execute email marketing campaigns from ideation to deployment and performance tracking.

• Become an expert on the UHaul customer and make datadriven decisions to levelup existing campaigns.

• A/B test subject lines content and send times to maximize engagement and ROI.

• Partner with developers and tech counterparts to ensure customer data is brought into Braze seamlessly.

• Monitor performance metrics (open rates CTR conversions) and optimize campaigns for best results.

• Manage and segment email lists for targeted communications and customer journeys.

• Assist in reporting and analytics to continuously improve the email marketing strategy.

• Launch SMS marketing integrate this new channel with our existing communication strategy.

What you bring to the table:

• 12 years of experience in email/lifecycle marketing.

• Strong grasp of email marketing platforms (e.g. Mailchimp Klaviyo HubSpot etc.).

• Solid understanding of email best practices deliverability CANSPAM/GDPR compliance.

• Analytical mindset with a knack for interpreting data and making informed decisions.

• Excellent communication and collaboration skills.

• Comfortable explaining marketing concepts and strategies to stakeholders from all levels of the organization.

Basic Qualifications:

• Bachelors degree in in Marketing Journalism Public Relations Advertising Communications English or other relevant area.

• 12 years experience with a customer engagement platform or email service provider Braze preferred.

• Microsoft office proficiency (Word Excel PowerPoint).

Preferred Qualifications:

• 12 years of SMS marketing. Understanding of SMS best practice and compliance.

• Basic knowledge HTML and CSS.

• 12 years experience with Google Analytics 4 .

Work Status:

• FullTime
• 100% in office

UHaul Offers:

Full Medical coverage

Prescription plans

Dental & Vision Plans

New indoor fitness gym

Gym Reimbursement Program

Registered Dietitian Program

Weight Watchers

Onsite medical clinic for you and your family

Career stability

Opportunities for advancement

Valuable onthejob training

Tuition reimbursement program

Free online courses for personal and professional development at UHaul University

Business and travel insurance

You Matter Employee Assistance Program

Paid holidays vacation and sick days

Employee Stock Ownership Plan (ESOP)

401(k) Savings Plan

Life insurance

Critical Illness/Group Accident

24hour physician available for kids

MetLaw Legal program

MetLife auto and home insurance

Mindset App Program

Discounts on cell phone plans hotels and more

LifeLock Identity Theft

Savvy consumer wellness programs from health care tips to financial wellness

Dave Ramseys SmartDollar Program

UHaul Federal Credit Union

Wellness Program