Principal Product Manager Tech: Sponsored Brands, Impressions-based Strategies
Principal Product Manager Tech: Sponsored Brands, Impressions-based Strategies
Posted on :
05-05-2025
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1 Vacancy
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Job Description
About Amazon Ads:
Amazon Ads operates at the intersection of ecommerce and advertising offering a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers of all types to reach Amazon customers on across our other owned and operated sites on other high quality sites across the web and on millions of mobile devices. We start with the customer and work backwards in everything we do including advertising. If youre interested in joining a rapidly growing team working to build a unique worldclass advertising group with a relentless focus on the customer youve come to the right place.
About Our Team:
Sponsored Brands is on a mission to make Amazon the best in class destination for shoppers to discover engage and build affinity with brands while making shopping delightful and personal.
Our team is responsible for evolving the value proposition of Sponsored Brands to drive brand advertising at scale helping brands get discovered acquire new customers and sustainably grow customer lifetime value. This includes building advertiser controls experiences and recommendations. We enable advertisers to express what they want to achieve and translate that into high performance advertising strategies. We succeed when advertisers are able to sustainably grow their brand and business at scale with our advertising product(s).
About This Role:
As a Principal Product Manager Tech for Sponsored Brands Impressionsbased strategies you will work closely with engineering science and UX to develop innovative solutions that enable advertisers to create digital advertising strategies optimizing for brand awareness discovery and share of voice.
In this role you will be responsible for driving and delivering experiences for our global advertisers and partners. You will have endtoend ownership of the product user experience design and technology required to deliver innovative solutions.
To thrive in this role you will need a strong background in the Ad Tech domain (candidates without Ad Tech experience are not currently being considered) deep understanding of brand advertising excellent communication skills and a passion for delivering exceptional user experiences.
Bringing clarity and structure to ambiguity will be a key driver of success. This position involves regular communication with senior leadership on status risks and planning.
Why you will love this opportunity: Amazon is investing heavily in building a worldclass advertising business. This team defines and delivers a collection of advertising products that drive brand discovery and sales. Our solutions generate billions in revenue and drive longterm growth for Amazon Store businesses. We deliver billions of ad impressions millions of clicks daily and break fresh ground to create worldclass products. We are a highly motivated collaborative and funloving team with an entrepreneurial spirit with a broad mandate to experiment and innovate.
Key job responsibilities
Identify new opportunities and write new proposals to help us drive new growth areas for our partners and advertisers.
Collaborate with crossfunctional teams on fastpaced challenging projects experimenting with new possibilities and taking calculated risks.
Define and create customer experience both in our API and through our Advertising Console.
Develop product strategies roadmaps and detailed requirements to execute your vision.
Work closely with engineering design operations legal customer service and executive teams to ensure seamless execution.
Leverage your analytical skills and work independently under tight deadlines.
Throughout you will internalize Amazons Leadership Principles and live those into everyday practices to guide your programs to success.
10 years of technical product or program management experience
10 years of end to end product delivery experience
Experience with feature delivery and tradeoffs of a product
Bachelors degree
Experience owning/driving roadmap strategy and definition
Experience leading engineering discussions around technology decisions and strategy related to a product
8 years of building digital advertising solutions
Experience working directly with Engineers on product enhancements
Experience in project management methodologies business analysis or process improvement
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $161900/year in our lowest geographic market up to $279900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Amazon Ads operates at the intersection of ecommerce and advertising offering a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers of all types to reach Amazon customers on across our other owned and operated sites on other high quality sites across the web and on millions of mobile devices. We start with the customer and work backwards in everything we do including advertising. If youre interested in joining a rapidly growing team working to build a unique worldclass advertising group with a relentless focus on the customer youve come to the right place.
About Our Team:
Sponsored Brands is on a mission to make Amazon the best in class destination for shoppers to discover engage and build affinity with brands while making shopping delightful and personal.
Our team is responsible for evolving the value proposition of Sponsored Brands to drive brand advertising at scale helping brands get discovered acquire new customers and sustainably grow customer lifetime value. This includes building advertiser controls experiences and recommendations. We enable advertisers to express what they want to achieve and translate that into high performance advertising strategies. We succeed when advertisers are able to sustainably grow their brand and business at scale with our advertising product(s).
About This Role:
As a Principal Product Manager Tech for Sponsored Brands Impressionsbased strategies you will work closely with engineering science and UX to develop innovative solutions that enable advertisers to create digital advertising strategies optimizing for brand awareness discovery and share of voice.
In this role you will be responsible for driving and delivering experiences for our global advertisers and partners. You will have endtoend ownership of the product user experience design and technology required to deliver innovative solutions.
To thrive in this role you will need a strong background in the Ad Tech domain (candidates without Ad Tech experience are not currently being considered) deep understanding of brand advertising excellent communication skills and a passion for delivering exceptional user experiences.
Bringing clarity and structure to ambiguity will be a key driver of success. This position involves regular communication with senior leadership on status risks and planning.
Why you will love this opportunity: Amazon is investing heavily in building a worldclass advertising business. This team defines and delivers a collection of advertising products that drive brand discovery and sales. Our solutions generate billions in revenue and drive longterm growth for Amazon Store businesses. We deliver billions of ad impressions millions of clicks daily and break fresh ground to create worldclass products. We are a highly motivated collaborative and funloving team with an entrepreneurial spirit with a broad mandate to experiment and innovate.
Key job responsibilities
Identify new opportunities and write new proposals to help us drive new growth areas for our partners and advertisers.
Collaborate with crossfunctional teams on fastpaced challenging projects experimenting with new possibilities and taking calculated risks.
Define and create customer experience both in our API and through our Advertising Console.
Develop product strategies roadmaps and detailed requirements to execute your vision.
Work closely with engineering design operations legal customer service and executive teams to ensure seamless execution.
Leverage your analytical skills and work independently under tight deadlines.
Throughout you will internalize Amazons Leadership Principles and live those into everyday practices to guide your programs to success.
10 years of technical product or program management experience
10 years of end to end product delivery experience
Experience with feature delivery and tradeoffs of a product
Bachelors degree
Experience owning/driving roadmap strategy and definition
Experience leading engineering discussions around technology decisions and strategy related to a product
8 years of building digital advertising solutions
Experience working directly with Engineers on product enhancements
Experience in project management methodologies business analysis or process improvement
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $161900/year in our lowest geographic market up to $279900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Staff IC
Employment Type
Full-Time
Key Skills
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