Senior Brand Manager, Foodservice - NA (35978)

Position Title: Senior Brand Manager Foodservice NA

Position Type: Regular FullTime

Position Location: Toronto HQ

Requisition ID:35978

In every role McCainers are ambitious curious and interested in helping each other create good work experiences. We think about the customer and make doing business with McCain easy.

The Senior Brand Manager Foodservice Core Distributor Appetizers NA is a critical member of the North America (NA) Marketing Team responsible for developing and executing annual and midrange portfolio and marketing strategies to deliver the marketing plan for the channel and unlocking profitable growth. Responsible for the marketing mix on the core business to drive distributor operator and consumer (if applicable) demand the Senior Brand Manager Foodservice Core Distributor will act as a strategic business leader partnering with sales innovation marketing operations gotomarket insights and other functional groups within the organization to meet business objectives. The ideal candidate is a proven marketer with strong management skills who is solutions oriented forward thinking and leverages a strong commercial lens sound technical marketing skills and experience influencing crossfunctional teams and developing talent.

Fueled by a passion for the foodservice operator the customer and the category the Senior Brand Manager Foodservice Core Distributor will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.

What Youll Do:

• Lead coach and develop a team of two direct reports creating an engaged inclusive and high performing team.
• Sets the vision and longrange strategy in collaboration with internal stakeholders for the core foodservice business leveraging macro trends demand space frameworks operator insights and market & competitive analyses to identify where to play and how to win in a way that delivers the marketing strategy.
• Partner closely with Insights Innovation and Go to Market Hub to identify and champion growth opportunities translating market insights into strong gotomarket propositions and end to end execution plans.
• Champions the operator and consumer understanding the entire value chain influencing the broader cross functional team identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives.
• Critical partner to Go to Market Hub counterpart to shape the Foodservice AOC plan developing innovation base business and other commercial objectives. Set the full funnel marketing spend for the core foodservice business and report on results/ROI.
• Develop portfolio Brand & Private Label (PL) strategy inclusive of brand heart development to grow a family of products/brands that are distinctly positioned. This role is responsible for setting a mid term (3 year) brand portfolio and core strategy inclusive of core non disruptive innovation.
• Lead core PL innovation strategy (nondisruptive) developing and executing line extensions & renovation inclusive of core product stewardship initiatives.
• Lead execution and tracking of the portfolio architecture strategy inclusive of portfolio price tiering/ positioning.
• Support monthly IBP with the go to market hub driving decisions and alignment that balance supply and demand driving positive mix and scale. Partners intimately with equivalent in the go to market hub to ensure total channel lens and solutions for effective execution.
• Support T1 selective T2 customer engagements led by the Go to Market Hub and sales ensuring business alignment to unlock joint value creation
• Proactively review key brand product and category performance drivers identifying key levers that positively impact the P&L and adjust as needed to achieve annual operating plan objectives inclusive of sku profitability and mix.
• Leads ongoing portfolio health this includes completing product lifecycle and portfolio reviews to deliver on customer category and commercial objectives ensuring proper portfolio efficiency and assortment to win in the market.

Who you are:

• A selfstarter and independent thinker with a strong work ethic who can convert insights into sustainable strategies and action plans that deliver results
• A strong commercial marketer with proven expertise in driving sustainable impact and creating business value
• Peoplecentric in your approach with a general management mindset
• Capable of prioritizing and setting business vision while ensuring alignment from key stakeholders
• Proven to lead & motivate cross functional delivery of business and brand objectives

What Youll Bring:

Marketing Strategy and Fundamentals

• Strategic leader who can drive category and brand growth developing where to playhow to winwhat to do marketing brand and portfolio strategies
• Bias for leading with consumer insights a demanddriven stance on the business and an understanding of category & industry trends and intelligence bringing teams along to win internally and in the marketplace
• A strong foundational understanding of marketing mix fundamentals such as campaigns & communications pricing & promotions placement and packaging; with a firm understanding of brand positioning and brand equity.
• A strong foundational understanding of marketing mix fundamentals

Commercial and business management acumen

• A strong commercial acumen required to manage the channel P&L to achieve financial goals (top and bottomline) aligning and prioritizing work to deliver against KPIs and owning and executing strategic initiatives in line with goals (e.g. portfolio simplification optimization etc.)
• Robust understanding of the key drivers for the business / customer / category through financial knowledge of the SKUs under their portfolio and their contribution to the business.
• Strong analytical abilities with ability to turn data into insights and action recommendations

Executional Excellence

• Can easily toggle between high level strategic thinking and detail orientation
• The ability to deliver challenging goals committed to exceptional performance tenacious and accountable in driving results.
• Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through obstacles
• Strong project management skills to guarantee on time within scope delivery of projects

People & Culture

• Lead cross functional teams to ensure all team members are motivated have clear goals and are vested in delivering the plans
• Strong ability to build rapport with the aptitude to influence others towards a common goal.
• Upskill and mentor the brand/product team in knowledge of principles concepts strategies and techniques relating to brand management and marketing

Minimum Qualifications:

• Bachelors or advanced degree in Marketing Business Administration or related field required; MBA preferred
• Previous P&L management experience
• Experience deriving insights from both primary consumer research and syndicated data
• Proficiency in Excel PowerPoint and Word
• Excellent organizational and communication skills
• 7 years of Marketing/Brand Management experience with P&L ownership of a large brand or portfolio of brands within the Consumer Packaged Goods industry with a minimum of 5 years in food
• Expert knowledge of principles concepts strategies and techniques relating to Foodservice marketing.
• Strong commercial acumen and financial know how in the food CPG space in a tier 1 or 2 matrixed organization
• Ability to understand entire value chain and where commercial can drive efficiencies and effectiveness
• Experience of customer facing engagements preferably with one or more of the top5 NA distributor accounts or chain accounts.
• Strong people management and leadership skills with high EQ with 23 years of experience managing direct report(s)
• Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.
• Experience working strategically and operationally and adapt to fast paced ambiguous environments while maintaining accountability.
• High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed.
• Highly organized with premium analytical skills strong attention to detail and a track record of translating data into insights and action.
• Proven track record in delivering several complex projects at a time
• Adept with project management fundamentals with StageGate process understanding to drive decisionmaking with gatekeepers

About McCain.

At McCain were feeding the world: from French fries to cakes we contribute to the important role food plays in peoples lives. Thats why were dedicated to ensuring our core valuesFamily Authentic Trusted and Qualityshine through every day. As a privately owned family company with over 60 years of experience a presence in more than 160 countries and a global team of 22000 people our values and culture are at the heart of everything we do. We believe that we can work together along with our business and community partners to bring sustainable growth and positive change today tomorrow and for generations to come. Join us and see how you can MAKE IT at McCain!

Leadership Principles.

Our principles each with related practices guide our actions across the organization. Together they address how McCain interacts with our customers and employees and how we work as individuals and collectively to find success. While each role adheres to the Leadership Principles individual roles may focus more on a specific principle or principles.

We are customer obsessed. Customers are our starting point. By understanding their needs and leveraging data and consumer insights we drive mutual success.

We think big and plan ahead. Through ambition curiosity and smart risks we can accomplish goals refine processes and innovate to scale success.

We bring out the best in our people. We create safe spaces for our people so that trust and empowerment come naturally. Inclusion is about listening first showing humility and working together.

We act like owners. Together we clear obstacles and do the work that makes us all successful and proud to be part of McCain.

The McCain experience.

We are McCain: this statement is about our power collectively and our importance individuallyyour impact is a significant part of the business. Our winning culture focuses on authenticity and trust so we can always bring out the best in our people. Here you have the opportunity to learn grow and thrive while being yourself. Join our team to see why were better together.

Compensation Package:$107600.00$143500.00CAD annually bonuseligibility

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience skill set education/training and other organizational needs.

Benefits: At McCainwere on a mission to create a winning culture that puts employee safety and wellbeing at the heart of what we do every day. We understand and appreciate that each persons needs are unique and ensure our benefits & wellbeing programs reflect that. Employeesare eligible for the following benefits:health coverage (medical dental vision prescription drug) retirement savings benefits and leave support including medical family and bereavement. Wellbeing programs include vacationandholidays companysupported volunteering time and mental health resources. Coverages are aligned to country provincial and state governing plans and can vary by work level location and nature of the benefit details available during the application process.

Your wellbeing matters to us and were here to provide you with the necessary resources to support you in being your best self at work and at home.

McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse antiracist inclusive meritbased and equitable workplace. As a global familyowned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity resilience and success and makes our business stronger.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us know and we will work with you to meet your needs.

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Job Family:Marketing
Division:NA Appetizers
Department:Marketing Foodservice Appetizers
Location(s): CA Canada : Ontario : Toronto

Company:McCain Foods (Canada)