Sr Product Marketing Manager - Strategic Buyer & Security

Who we are

Kentik is the network intelligence platform for modern infrastructure teams. Unlike traditional monitoring and observability tools we demystify complex network operations enabling organizations to deliver applications and innovation at scale. Built by network experts to make critical insight accessible to every engineer Kentik is the realtime source of truth that understands every network in context from data center to cloud to the internet. This single platform unifies and correlates cloud device flow synthetic data to turn telemetry into action. Market leaders like Akamai Dropbox and Zoom rely on Kentik to run manage and optimize their networks.

• Develop buyer persona strategy messaging positioning and storytelling for executive and securityfocused buyers across Kentiks platform
• Own buyer journey mapping and help develop GTM strategy and programs to optimize the journey for enterprise and service provider buyers
• Own strategic messaging and enablement for DDoS Defense integrating it into broader network intelligence risk mitigation and resiliency narratives for both enterprise and service provider audiences
• Strategize and execute product launches for security solutions positioning both technical value and business outcomes
• Own Kentiks value selling assets and create ROI models cost calculators and business value assessments (BVA) to equip sellers for highlevel value conversations
• Create and deliver enablement materials focused on executive personas (e.g. decks playbooks objection handling for business cases)
• Coown securityrelated competitive intelligence with Product Management and develop effective executive and securityfocused battlecards
• Collaborate with revenue marketing to support integrated campaigns targeting strategic buyer personas
• Work closely with PMMs aligned to practitioner audiences to ensure cohesive storytelling from practitioner value to executive impact
• Partner directly with Product Management and Sales Leadership to gather field insights winloss analysis and continually optimize GTM
  
  

What youll bring

Studies have shown that some candidates tend to apply to jobs only if they meet 100% of the qualifications. We encourage you to apply if you meet most of the criteria even if you dont match all of the qualifications your skills and experience could be valuable in this role!

• 5 years of experience marketing to CIO CTO VP Infrastructure CISO VP Operations or similar personas in B2B SaaS infrastructure or cybersecurity spaces
• Skilled at articulating complex infrastructure and security solutions (e.g. DDoS mitigation network observability cloud networking) in terms of business risk operational resilience and strategic advantage
• Experience developing strategic sales tools like ROI calculators business value assessments benchmark reports and risk narratives
• Knowledgeable about enterprise and/or service provider network architectures operational models and the shifting demands of digital cloud and AI transformation
• Excellent communication skills and ability to channel expertise and opinion into effective partnerships with internal stakeholders and field enablement sessions.
• Selfdirected collaborative highly organized and motivated to drive measurable GTM outcomes
• Strong familiarity with the buying process for complex technical solutions including multithreading and executive sponsorship dynamics

Nice to have:

• Experience working on successful pricing and packaging initiatives or developing pricing strategy

What we offer

Kentik is a fully remote company that operates globally. We seek professionals that will help us thrive as an organization and in turn to broaden and enhance your career. Were very thorough in the interview process to understand your skills and how they will relate to your successful growth here at Kentik. Our compensation philosophy encompasses a fair program for all in order to attract engage and retain talented individuals who will drive our business and wow our customers.

The compensation range for this position is: $145000 $195000. This range reflects the low and high end of the U.S. compensation range Kentik reasonably and generally expects to pay the hired candidate in this role. The actual compensation offered may be lower or higher than the stated range depending on various factors including but not limited to:

• Experience with the skill sets required for success
• Demonstrated competencies and potential
• A geographic marketbased approach

In addition to a great career opportunity Kentik offers stellar benefits for our employees which include:

• 100% of premiums are paid by company for health vision and dental coverage for you and your dependents
• Additionally an annual Health Reimbursement Account (HRA) of $3000 for an individual or $4500 for a family
• Paid family & medical leave
• Open PTO a quarterly Wellness Day and a minimum of 10 paid holidays
• 401(k) retirement account
• Home office reimbursement
• Stock options

Note: Benefits are as listed for all US fulltime employees. For compensation international applicants will be treated equitably in relation to the laws applicable within the countries in which we operate.

Come work with us

The true meaning of Kentik is visibility. Were committed to making sure everyone feels empowered to use their voice has a sense of belonging and is represented at Kentik.

We dont look for individuals who fit the culture but those who will continue to add to the culture.
We encourage everyone to apply especially those individuals who are underrepresented in the industry: people of color LGBTQI community women individuals with disabilities (both seen and unseen) veterans and people of any age or family status.

Kentik is committed to creating an inclusive interview process. If you require a reasonable accommodation during the application or interview process please reach out to

Come as you are!
You will be working at a fastgrowing wellfunded startup alongside industry thought leaders and network aficionados as we build the future of observability and set the high bar for how network operations and digital businesses should run. With a competitive salary and amazing benefits on top of the meaningful and challenging projects youll take on were sure youll enjoy joining the Kentik team.

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