Copywriter (ZA)
Copywriter (ZA)
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Job Description
Copywriter (ZA)
Fulltime permanent.
Remote. Based in South Africa.
About Greenpark
Greenpark is a global awardwinning performancedriven content leader and brand publishing Purposeis to help brands create meaningful connections that impact peoples lives through performancedriven contentfor search and social. Our unique expertise in Omnichannel Search & Insights Creative Content and Performance Tech are delivered to our clients via an ad agency and inhouse model.
We do this for a global client portfolio including Unilever Campari Group AIA Sanofi Nestle Lipton Kimberley Clark Straumann Ricola Globe Telecom and more.
Our Values
As a company we strive and act together in our ambition to make a positive impact for the people and brands we serve we do everything with kindness and respect at the core. We Strive Acting Together With Kindnessare the values that guide us.
About the role
As we expand our social and editorial offering were building a dedicated Content Squad to support a leading B2B foodservice brand with an international presence.
Were looking for a Copywriter based in South Africa to join this new team working in close collaboration with teams in the UK Europe and the Middle East. The primary goal of this role is to craft highperforming editorial social and CRM content that builds brand awareness and drives web traffic. Editorial excellence SEO expertise and an understanding of food industry audiencesespecially in a B2B contextare essential.
This role offers the opportunity to contribute beyond pure copywriting supporting content planning brand voice development and collaborative ideation across channels.
What youll do
- Write SEOoptimised editorial content as well as copy for social media and CRM tailored to a B2B foodservice audience
- Collaborate with the SEO social and creative teams to ensure content meets both performance goals and brand tone of voice
- Support the content calendar and editorial planning in alignment with broader campaign priorities
- Participate in creative ideation sessions and recommend content formats based on audience needs and trends
- Liaise with subject matter experts (e.g. chefs foodservice professionals) to inform content accuracy and relevance
- Maintain high editorial standards ensuring consistency clarity and onbrand storytelling across all channels
- Stay up to date on industry trends and seasonal content opportunities relevant to the brand
- Collaborate with content creators globally to pair strong written narratives with compelling visuals
- Support documentation and refinement of tone of voice and editorial guidelines
About you
- 23 years experience writing for digital platforms with proven ability to create SEOdriven and socialfirst copy
- Strong understanding of performance content and how to tailor it to different platforms and stages of the customer journey
- Experience writing for food and B2B audiences ideally within foodservice or hospitality sectors
- Comfortable interviewing experts to inform longform content or articles
- Familiar with CRM/email copy social content formats and editorial best practices
- Ability to write across multiple tones and subject matters while adhering to brand guidelines
- Experience working across international markets is preferred
- Knowledge of localisation or transcreation is a plus but not essential
- You live & breathe Greenparks core valueschampioning openness respect innovation and teamworkso that every interaction both internally and externally reflects our commitment to our values.
How well support you
- 25 days of paid holidays per year ZA public holidays and your birthday off.
- Christmas Closure (extra days on top of your holiday allowance)
- A monthly entertainment subscription paid by the company (e.g. Amazon Prime Netflix Spotify etc)
- Access to Free VDU Eye Tests and Employee Assistance Programme (EAP).
- Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
- Referral Bonus Scheme. (remove for FTCs)
- Social Events Join us for our major annual social events: Spring Summer Halloween and Christmas parties plus many other adhoc events.
- WFA policy work from abroad for up to 4 weeks per year.
- Yearly Calm subscription
At Greenpark we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background identity and experience across our global workforce. By fostering a culture of respect inclusivity and collaboration were committed to ensuring everyones voice is heard and everyone can thrive.
All applications shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other protected characteristics.
Required Experience:
Manager
Employment Type
Full-Time
