Web Copywriter (12 months)

Application deadline: August 29th 2025

Join the EDC Team!

At EDC we support Canadian businesses to succeed globally. We provide the financial tools and expertise they need to explore new markets reduce risks all towards the goal of making Canada and the world better through trade.#LI-Hybrid

Position: Web Copywriter (12 months)

Employment Type:Contract

Compensation Details:

• Marketing Generalist 17 : Salaries typically range from $83037 to $110717 annually based on qualifications and experiences.

Location:

• Export Development Canada operates in a hybrid work environment currently requiring employees to work in the office 2 days per week. (subject to change)
• This role can be performed from EDCs headquarters in Ottawa.

About EDC:

At Export Development Canada (EDC) we empower Canadian businesses to succeed globally. As a financial Crown corporation we offer innovative financial solutions and expert insights to help businesses explore new markets mitigate risks and achieve growth.

Why Join EDC

• Collaborate with a diverse experienced team Work alongside talented professionals who bring a wealth of knowledge and expertise to drive success.
• Thrive in a supportive teamwork-driven environment Flourish in a workplace where collaboration and mutual support are paramount.
• Impact global communities through sustainable growth in emerging markets Make a meaningful difference by fostering sustainable development in key regions around the world.
• Recognized as one of Canadas Top 100 Employers Best Diversity Employers and a Top 100 Family-Friendly Employers Join a company that is celebrated for its commitment to excellence diversity and work-life balance.
• Enjoy a comprehensive Total Rewards package:
  • Flexible benefits Our program lets you choose coverage that suits your unique needs including Medical Dental Life and more. Plus we offer additional Flex credits to tailor your plan even further.
  • Defined Contribution Pension Plan Secure your future with our generous matching program that helps you save for retirement.
  • Competitive vacation program Enjoy a work-life balance with our competitive vacation program starting with 4 weeks of vacation and 2 floater days each year for permanent employees.
  • Comprehensive wellness programs Stay healthy and happy with access to wellness initiatives mental health support and fitness programs.
  • Professional Development Advance your career with our support for growth and development through conferences language training and educational opportunities.

Team Overview:

As the Web Copywriter at Export Development Canada (EDC) shapes the digital voice of the organization creating compelling and strategic web content that engages a diverse audience and aligns with EDCs mission to support Canadian exporters. This role involves close collaboration with cross-functional teams including marketing design and development to ensure the web presence is both informative and persuasive. With a strong emphasis on SEO and user experience the Web Copywriter crafts content that drives traffic enhances user engagement and converts visitors into leads. Additionally the Web Copywriter will define best practices and train content creators on web copywriting.

What you will be doing:

Web Copywriting:

• Develop and write clear persuasive and engaging web copy.
• Collaborate with the Web Experience Scrum team to integrate copy into wireframes and web designs effectively.
• Utilize Generative AI tools to assist in creating and refining web copy.
• Review and edit web copy to ensure consistency clarity and alignment with brand voice and guidelines.

Stakeholder Management:

• Conduct intake sessions with business stakeholders to gather requirements and understand project objectives.
• Review and interpret documents provided by stakeholders to create accurate and effective web copy.
• Communicate with stakeholders to ensure their needs and expectations are met.

Translation Management:

• Coordinate with translation services to manage the translation of web content.
• Ensure translated content maintains the original message and tone and is suited for web.

Best Practices and Training:

• Define and document best practices for web copywriting.
• Develop and deliver training sessions for content creators on web copywriting techniques and standards.

Web Strategy and Redesign:

• Conduct thorough research to understand target audiences industry trends and competitive landscape and leverage insights to guide content creation.
• Provide insights and recommendations to improve the user experience and effectiveness of the website with the usage of customer experience focused copy.

What we are looking for:

• Bachelors degree in English Journalism Marketing Communications Political Sciences or a related field.
• Minimum of 5 years of experience in web copywriting or a similar role.
• Proven track record of creating high-quality web content that drives engagement and conversions.
• Strong understanding of SEO principles and best practices.
• Excellent writing editing and proofreading skills.
• Ability to work independently and manage multiple projects simultaneously.
• Strong communication and collaboration skills.

What will make you stand out:

• Bilingualism in both official languages (English & French)
• Experience in B2B financial services or complex regulated environments.

Eligibility:

EDC is committed to Fair Employment Practices and preference will be given to a candidate who is able to work legally in Canada at the time of application (Canadian Citizens or Permanent Residents). Candidates must meet the requisite government security screening position is open to those who meet all of the essential requirements stated above and whose applications are received by the closing date.

This position is open to individuals who meet all the essential criteria outlined above and submit their applications by the closing date. Ready to make a difference This is your chance to join a dynamic growing team and leave your mark on our organization development finance and the world.

Apply today!

Want to learn more about EDC Check our website here

EDCs Commitment to Employment Equity

Export Development Canada (EDC) is dedicated to fostering employment equity and building a diverse workforce. We are committed to creating a safe and inclusive environment that respects people from all cultures backgrounds and abilities. At EDC we nurture a culture of inclusion and belonging where everyone has equal opportunity to grow develop succeed and be their truest selves.

We actively encourage applications from women Indigenous peoples visible minorities persons with disabilities and members of the 2SLGBTQI community.

Should you require any accommodation during the recruitment and selection process please let our Recruitment team know

Your application must clearly demonstrate how you meet all the requirements. We thank all applicants interest in a career at EDC; however only those selected for an interview will be contacted. Please note that qualified candidates may be considered for similar roles at this level within EDC.

Should you require any accommodation during the recruitment and selection process please contact the Recruitment team at.