Sr. UX/UI Designer
Sr. UX/UI Designer
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
General Summary
This is a Marketing position responsible for leading website and email design user experience and new functionality. Comfortable designing in proprietary platform(s) and adhering closely with brand creative and guides. Provide thoughtful designs that delivers to requirements direct gaps and needs of others manage scope creep and ensure smooth operations between Marketing and key stakeholders.
The position will be the primary website designer that is responsible for delivering design mockups on site requirements and design with coded implementation on email workflow. User experience from top to bottom with supporting marketing assets to ensure consistency across all customer interactions.
This role works closely with content marketing product management and website developers. This unique opportunity combines creative design with technical platforms offering solutions that pay close attention to detail with an endtoend view. Strong candidates will have experience in environments that operate with some ambiguity in requirements and adapt and deliver on mandatories stated by compliance teams. Experience in fields that are pure play ecommerce or Fintech is a plus.
Principal Duties and Responsibilities
- Develop new coded Emails within Salesforce (HTML and CSS)
- Utilize Figma to design website and email mockups using Figma applying the platforms component library/design system to ensure visual consistency development efficiency and adherence to usability standards (ADA).
- Deep understanding of user experience (UX) best practices and a proven ability to champion and influence stakeholders towards optimal usercentric solutions as a subject matter authority.
- Exceptional ability to build strong collaborative relationships and navigate effectively with diverse internal partners across various departments
- Lead the strategy and execution for a unified customercentric experience across web email and marketing touchpoints acting as the central point of contact to champion user needs throughout all operations.
- Lead and direct external partners (e.g. design agencies) providing clear strategic guidance and decisive design/UX feedback to ensure deliverables align with project objectives and brand standards.
- Proven ability to partner effectively with development/ET teams clearly articulating design objectives specifications and management of transition of designs from mockups to production with clear instruction for frontend
- Own and manage the endtoend Conversion Rate Optimization (CRO) process leveraging data analysis (web analytics user behavior) A/B testing and UX best practices to identify key opportunities and continuously improve conversion rates across critical user journeys.
- Proficiency in designing implementing and analyzing A/B tests multivariate tests and usability tests to validate optimization hypotheses
- Experience driving significant improvements in landing page conversion rates through systematic optimization including user research testing results analysis and continuous refinement of page elements (copy layout forms CTAs).
- Analyze and optimize the endtoend online application funnel(s) applying datadriven CRO methodologies (e.g. funnel analysis A/B testing usability improvements) to reduce friction minimize dropoff and increase successful application completion rates.
- Proactively identifies workflow inefficiencies and collaborates crossfunctionally to design and implement more effective streamlined processes.
- Establish and manage a clear process for intaking requirements from Product and Marketing teams facilitating prioritization discussions and effectively communicating decisions and rationale back to stakeholders.
Experience and Education
- 5 years Web Designer/UX Front End
- Generative AI or similar experience
- ADA Compliance for Designers
- WordPress
- Bachelors degree in advertising design or related field preferred
Required Skills Abilities Soft Skill Factors
- Figma
- Zeplin
- Adobe Creative Suite
- Working knowledge of HTML CSS JavaScript and MySQL
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Required Experience:
Senior IC
Employment Type
Full-Time
