(Senior) Marketing Manager (f/m/d)
(Senior) Marketing Manager (f/m/d)
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Job Description
As the (Senior) Marketing Manager in our Brand Marketing Team you will take ownership of marketing strategies and execution with a strong focus on topoffunnel paid media channels (offline and online) while ensuring seamless integration across all brand marketing initiatives. This role requires strategic thinking data affinity and the ability to lead impactful campaigns that drive brand awareness and recognition.
Key Responsibilities
- Strategic Marketing Planning: Develop and manage comprehensive marketing strategies that align with business objectives and sustainably enhance the visibility and recognition of our brand.
- Channel Strategy: Take ownership of channel selection and strategy deciding which marketing channelsoffline or onlineare best suited to achieve brand awareness and reach objectives.
- Paid Media Strategy: Lead initiatives across paid media channels including CTV (Amazon Prime DisneyPlus etc.) OOH Radio Online Ads (Native Ads Direct bookings etc.) and Barter deals
- Budget Management: Oversee and optimize the marketing budget to achieve maximum impact across all initiatives.
- Performance Analysis: Monitor and report on campaign performance leveraging data to refine strategies and ensure efficiency.
Your Profile
- Experience: Min. 36 years of experience in marketing including a strong focus on paid media branding and campaign management.
- Expertise: Proven knowledge of CTV and Online Ad formats (native direct booking etc.) OOH Radio.
- Strategic Thinking: Ability to develop and execute marketing strategies that drive brand awareness and longterm growth.
- Analytical Skills: Proficiency in interpreting data to optimize campaigns and measure success.
- Languages: Fluent in English (required); proficiency in German/local language is a plus.
AutoScout24 offers benefits that enable our employees to work as independently and effectively as possible. We provide a hybrid work model flexible working hours 30 days of paid vacation and modern office spaces to name just a few of our benefits. Our goal is to create a stimulating work environment where you can reach your full potential.
If this description appeals to you but you have doubts about whether your skills meet our requirements: We value personality ambition and an openminded perspective. Dont hesitate to get in touch with us and showcase your personal strengths.
At AutoScout24 we welcome diverse lifestyles and cultural backgrounds. We see diversity as a strength. We know that mixed teams work more successfully. Our organization consists of more than 50 different nationalities all working together respectfully and as equals.
Required Experience:
Manager
Employment Type
Full Time
