Email Marketing Executive
Email Marketing Executive
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1 Vacancy
Job Description
Job Description:
Email Marketing Executive CRB Cunninghams UK
About the role
Were looking for a skilled and driven Email Marketing Executive whos passionate about building impactful datadriven email automation that generates real results. Youll be the goto person for all things email automation from creating and managing workflows to analysing and improving key performance stats. Your primary goal will be to increase the number of marketingqualified leads and the value of sales opportunities across the business.
The successful candidate will join the industryleading providers of cashless catering identity management and online payment systems to over 3300 UK education establishments. The Email Marketing Executive will be passionate about creating compelling content that promotes our brand products and services whilst cementing our marketleading position within our industry. The successful candidate will be good at managing their time whilst working on a range of compelling messages creating workflows and assisting in executing successful leadgenerating campaigns with a keen eye for design and complete respect for deadlines. It is important that the candidate can work well within the team and independently reporting directly to the Marketing Manager.
Key responsibilities:
Build and manage advanced email automation workflows across the customer lifecycle including lead nurturing onboarding reengagement upsell and retention journeys.
Collaborate with the wider marketing and sales teams to identify automation opportunities across different customer touchpoints.
Monitor and report on email automation performance open rates clickthrough rates conversions and other key KPIs with clear insights and actions to improve results.
Proactively develop and test new email strategies to drive higher lead generation and increase the value of opportunities.
Integrate email automation with website activity to deliver realtime behaviourbased campaigns and personalised experiences.
Maintain and improve data integrity within the CRM (Salesforce) including identifying data issues cleansing records and ensuring highquality contact data is used in email communications.
Own the relationship between the website CRM and email platform ensuring seamless tracking lead capture and campaign delivery.
Assist with regular audits of contact data and segmentation strategies to improve targeting and campaign effectiveness.
Stay up to date with email marketing best practices tools and compliance requirements.
Support wider marketing campaigns and initiatives as needed including campaign planning content coordination landing pages or other digital activities to ensure cohesive execution and performance across channels.
Essential Skills:
2 years of handson experience in email marketing and automation preferably using platforms like ActOn or similar i.e. HubSpot Pardot Marketo etc.
Strong understanding of email funnel strategy and lead nurturing.
Solid grasp of website tracking including cookies form tracking lead capture integrations and how they can power automation.
Experience with Salesforce CRM managing campaigns data and contact records.
Proficient in reporting and analytics able to turn data into clear insights and actionable strategies.
Selfstarter with strong attention to detail and ownership mindset.
Highly Desirable Skills:
Experience with HTML/CSS for email design tweaks
Knowledge of SEO or content marketing strategies
Familiarity with tools like Google Analytics or GA4
Marketing experience in the Education Sector
Successful candidates will have a proactive optimistic can do solutionsdriven approach that is both pragmatic and commercially viable. They will be an excellent team player with strong demonstrable evidence of influencing and the ability to forge strong internal and external working relationships.
Salary will be commensurate with experience and job responsibilities. We offer excellent benefits.
The role is remotebased but the successful candidate will be expected to visit our office for monthly team meetings and quarterly company town hall meetings.
Only candidates who are eligible to live and work in the UK need apply.
Business Unit:
CRB CunninghamsScheduled Weekly Hours:
37.5Number of Openings Available:
1Worker Type:
RegularCareer Site:
More About Jonas Software:
Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs Foodservice Construction Fitness & Sports Attractions Salon & Spa Education Radiology/Laboratory Information Systems and Product Licensing industries. Within these vertical markets Jonas is made up of over 65 distinct brands which are respected and leaders within their own domain.
Jonas vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of Software for Life and as an ambassador for technology product innovation quality and customer service.
Jonas Software is the valued technology partner of over 60000 customers worldwide in more than 30 countries. Jonas employs over 2000 skilled individuals consisting of a crosssection of industry experts and technology professionals. Jonas is headquartered in Canada and also operates offices throughout North America the United Kingdom Europe Australia New Zealand and Africa. Jonas is a 100% owned subsidiary of Constellation Software Inc. headquartered in Toronto and traded on the S&P/TSX 60.
IS THIS YOU
Employment Type
Full-Time
