Salesforce Marketing Cloud Developer-Onsite- Boca Raton
Salesforce Marketing Cloud Developer-Onsite- Boca Raton
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Salary Not Disclosed
1 Vacancy
Job Description
MAJOR RESPONSIBILITIES:
40%
Campaign Execution & Optimization: Support the implementation of best practices for marketing campaign processes using Salesforce Marketing Cloud while helping to define and document relative data architecture within Automation Studio Journey Builder Contact Builder Email Studio and MobileConnect to meet marketing needs. Also contribute to the scalability of campaigns by utilizing tools like Data Extensions Attribute Groups and AMPscript to develop marketing communication strategies in alignment with audience attributes demographics and/or behavior.
20%
Requirements Intake: Assist stakeholders by gathering essential information for marketing campaign requirements contributing to the development of strategies for email direct mail SMS outbound telemarketing and digital advertising.
20%
Alignment & Compliance: Collaborate with marketing and operational teams to ensure campaigns align with the companys customercentric strategy and effectively utilize channel capabilities. Engage with Creative Marketing Digital Marketing and Legal teams to help develop compliant marketing collateral that adheres to branding guidelines state and/or federal regulations and company policies.
10%
Performance Analysis & Optimization: Help analyze campaign performance metrics and KPIs to measure effectiveness and optimize campaigns based on data insights to improve ROI and drive continuous improvement.
10%
Marketing Support: Act as a supporting liaison with technical stakeholders such as Information Technology and vendor teams to help resolve challenges with marketing campaigns. Assist with additional adhoc marketing programs and initiatives as needed.
Performs other duties as required.
Expectations and Collaboration:
- Architect design and implement marketing automation solutions using Salesforce Marketing Cloud to support multichannel campaigns and solutions.
- Expertise in Email Studio Journey Builder Automation Studio and Mobile Studio.
- Develop and execute email marketing campaigns including segmentation personalization and A/B testing using WYSIWYG templated email editors and handcoded assets.
- Develop Salesforce Marketing Cloud email templates and content blocks for use within emails campaigns.
- Design implement and optimize marketing automation workflows in automation studio.
- Create effective journeys in journey builder utilizing cloud pages and data extensions as entry points with multiple decision splits emails and exit points.
- Build cloud pages and lead forms to drive new patient acquisition and support paid media efforts.
- Strong understanding of data management API integration and batch file upload within SFMC and backend systems.
- Manage data integrations ensuring data accuracy and integrity within SFMC.
- Troubleshoot and provide solutions to technical errors and technology misconfiguration.
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team with proven ability to define and act upon datadriven insights.
- Extensive experience in Salesforce Marketing Cloud including development administration and configuration.
- Collaborates with the Marketing Department.
- Collaborates with all internal departments such as Information Technology Legal and/or Sales etc.
- Collaborates with external marketing partners/vendors.
QUALIFICATIONS:
- 35 years of experience working in Salesforce Marketing Cloud/ExactTarget including implementation administration data architecture and automation.
- A Bachelors degree in Marketing Computer Science Information Technology or a related field is preferred.
- Salesforce Marketing Cloud Certification (Certified Marketing Cloud Developer or Email Specialist is preferred).
- Strong understanding of digital communication best practices A/B testing and marketing automation strategies.
- Proficient in HTML/CSS required JavaScript and Bootstrap experience a plus.
- Advanced knowledge of SQL and data manipulation for segmentation and reporting.
- Strong practical knowledge of AMPscript SSJS and API integrations.
- Experience working with Mobile Studio for SMS/MMS and Web Studio (cloud pages) is preferred.
- Ability to work collaboratively with crossfunctional teams and provide technical guidance to nontechnical stakeholders.
- Must have a very high attention to detail throughout daytoday responsibilities.
- Must be an excellent communicator with the ability to collaborate on marketing campaign initiatives with stakeholder audience.
- Excellent problemsolving and communication skills.
- Ensure high standards of security and data compliance.
- Ability to troubleshoot and resolve complex technical issues.
KEY COMPETENCIES:
- Strategic Thinking Capable of helping to create and implement data architecture and campaign strategies that support the organizations goals.
- Analytical Skills Comfortable analyzing data to track campaign performance spot trends and make informed decisions.
- Marketing Knowledge Understanding of basic marketing principles and current trends to assist in developing campaign strategies across different channels.
- Creativity Ability to brainstorm and contribute fresh ideas for campaigns that engage the target audience and stand out in the market.
- Communication Skills Strong communication skills to share campaign plans and results clearly with team members and stakeholders.
- Adaptability Willingness to adjust to changing market trends and consumer preferences to keep campaigns effective.
- Technology Skills Familiarity with marketing tools and software to help streamline campaign processes and improve efficiency.
Employment Type
Full-Time
