Digital Marketing Executive

• Develop and implement comprehensive social media strategies to enhance brand awareness customer acquisition and community building.
• Create and curate engaging content across platforms like Facebook Instagram LinkedIn Twitter and others ensuring alignment with the brands voice and objectives.
• Oversee the content calendar ensuring timely and consistent posting across all channels.
• Collaborate with creative teams to produce highquality multimedia content including text video and graphics.

• Plan execute and optimize digital marketing campaigns including email marketing SEO SEM PPC display ads and affiliate marketing.
• Ensure campaigns align with brand goals and effectively target the desired audience.
• Coordinate with product and sales teams to deliver integrated marketing campaigns across all channels.

• Analyze and report on digital marketing performance using tools like Google Analytics and social media insights.
• Monitor key performance indicators (KPIs) such as engagement rates website traffic conversion rates and customer acquisition costs.
• Use performance data to identify trends and make datadriven decisions to optimize campaigns.

• Manage and engage with online communities responding to customer queries comments and feedback professionally and promptly.
• Build relationships with influencers brand advocates and key stakeholders to strengthen the brands presence.

• Stay updated on the latest digital marketing trends tools and best practices.
• Conduct market and competitive analysis to provide actionable insights and recommendations.

• Work closely with crossfunctional teams such as creative sales and PR to ensure brand consistency and integrated marketing efforts.
• Lead and mentor junior team members providing guidance on best practices and fostering their professional growth.

• Bachelors degree in marketing Communications Business Administration or a related field.

• Minimum of 3 years of experience in digital marketing with a proven track record of executing successful campaigns across digital platforms including social media email marketing SEO SEM and content marketing.
• Prior experience in leading or managing a digital marketing team is highly preferred including mentoring and guiding junior team members to achieve goals.
• Demonstrated ability to design and execute digital marketing strategies that drive measurable business growth.
• Ability to work independently and collaboratively in a fastpaced dynamic environment.

• Expertise in digital marketing tools and platforms such as Google Ads Facebook Ads SEO tools and email marketing software.
• Strong knowledge of SEO/SEM Google Analytics and other key performance indicators for campaign optimization.

• Digital Marketing Strategy: Expertise in planning and executing multichannel strategies.
• Social Media Marketing: Proficient in driving engagement and brand awareness through social media.
• SEO & SEM: Strong skills in optimizing content for search engines and managing paid search campaigns.
• Content Creation: Ability to create compelling content and manage content calendars.
• Data Analysis: Skilled in analyzing performance data and optimizing campaigns.
• Leadership: Experience leading and mentoring teams to achieve goals.
• Budget Management: Capable of managing and allocating marketing budgets efficiently.
• Communication: Strong written and verbal communication skills.
• Passion for Wellness: Genuine interest in the health and wellness industry.

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