Regional Sales Manager
Regional Sales Manager
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Job Description
Are You Ready to Lead Regional Sales for a FMCG Food Brand
What You ll Do
- Regional Sales Strategy & Execution:
Translate national objectives into regional action plans. Lead market penetration pricing and promotional strategies tailored to your region s unique dynamics. - Team Leadership:
Recruit coach and lead a team of area sales managers supervisors and field reps. Set clear goals drive accountability and build a performancedriven culture. - Channel & Customer Management:
Grow both General Trade and Modern Trade presence. Manage relationships with key regional distributors retailers and institutional buyers. Implement effective trade programs and merchandising. - Market Expansion:
Identify new customer segments and untapped territories. Lead product launches and new distribution partnerships within your region. - Performance Monitoring:
Track sales KPIs stock levels and inmarket execution. Analyze performance and make datadriven decisions to improve ROI and coverage. - CrossFunctional Collaboration:
Work closely with marketing logistics and finance to ensure product availability promotion readiness and smooth operations.
Why This Role Matters
- P&L Responsibility: You ll directly impact revenue volume and profitability in your region.
- Execution at Scale: Own the lastmile execution strategy in key retail and wholesale channels.
- Team Builder: You ll shape a highperforming frontline team to deliver ambitious growth goals.
Requirements
Who You Are
5years of FMCG sales experience with at least 2 3 years in a regional leadership or area management role.
Strong working knowledge of both General Trade and Modern Trade.
A skilled people leader who builds trust motivates teams and delivers results.
Comfortable with market travel distributor management and hightempo environments.
Strong commercial acumen problemsolving and execution focus.
What You Bring
A Bachelor s degree in Business Marketing or related field.
Proven ability to meet and exceed targets in competitive FMCG environments.
Strong distributor management negotiation and trade marketing execution skills.
Datadriven mindset with experience using sales tracking tools or CRMs.
Clear communicator with strong interpersonal and presentation skills.
Challenges You ll Embrace
Driving growth in diverse markets with varying consumer behavior.
Balancing shortterm sales delivery with longterm capability building.
Managing distributor networks and ensuring compliance with company standards.
Benefits
What Our Client Offers
Attractive Package: Competitive salary incentives and allowances.
Growth Potential: Clear career progression into national or strategic roles.
Empowered Culture: Autonomy to drive change and make a lasting impact.
Category Leadership: Work with wellknown highquality food brands in the FMCG space.
Ready to Champion Growth at the Regional Frontline
Employment Type
Full Time
Company Industry
Consumer Goods Rental / Food Production / Wholesale Alcoholic Beverages
