Summary:
The Marketing Coordinator at The Capital Hotel plays a pivotal role in promoting our property and enhancing our online presence. Youll collaborate closely with the Director of Sales & Marketing to create engaging content manage social media accounts and support various marketing initiatives.
Responsibilities:
- Social Media Management:
- Develop and execute social media strategies to increase brand awareness and engagement.
- Create and curate compelling content for various platforms including Facebook Instagram Twitter and Linkedln.
- Monitor and respond to comments messages and reviews to maintain a positive online reputation.
- Track social media metrics and provide regular performance reports.
- Content Creation/Design:
- Generate captivating written and visual content for blog posts newsletters and website updates.
- Design eyecatching graphics flyers and promotional materials using Canva or Adobe CreativeSuite.
- Collaborate with the sales & marketing team to ensure a consistent and appealing brand image.
- Assist in planning and executing marketing campaigns including special promotions events and partnerships.
- Market Research:
- Stay updated on industry trends competitors and emerging marketing strategies.
- Provide insights and recommendations based on market research findings.
- Ensure media and partners lists are accurate updated and well maintained.
- Marketing Support:
- Act as the property Ambassador for The Capital Hotel adhere to property guidelines in communications internal & external.
- Support the Director of Sales & Marketing in maintaining effective internal communications to ensure that all relevant hotel departments are kept informed of marketing/communications objectives and initiatives.
- Assist in the coordination of marketing and communications activities to leverage results as directed.
- Assist in the marketing and execution of internal events executed by the Food & Beverage team.
- Other related marketing activities as assigned.
- Collaborate with external vendors and agencies as needed.
Required Experience:
IC