Manager, Digital Fundraising
Manager, Digital Fundraising
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Job Description
Are you a datasavvy digital fundraiser who thrives at the intersection of storytelling strategy and technology Join the ROM Governors team as Manager Digital Fundraising and take the lead in crafting highimpact digital campaigns that drive donor engagement strengthen stewardship and support our mission to advance one of Canadas most prestigious cultural institutions.
ROM Governors is a strategic partner to the Royal Ontario Museum (ROM) passionate about advancing ROMs mission through inspired philanthropic and sponsorship relations. ROM Governors is committed to building a leading cultural foundation by fostering impactful donor and community engagement.
POSITION SUMMARY:
Reporting to the VicePresident Corporate Marketing and Signature Events the Manager Digital Fundraising is responsible for creating and executing digital fundraising campaigns and donor engagement strategies. This role manages the Foundations digital platforms drives performance through datainformed insights and supports all fundraising programs with tailored digital outreach and stewardship initiatives.
With expertise in digital advertising email marketing segmentation automation and platform management this role is critical to enhancing donor journeys and optimizing results across ROM Governors fundraising portfolio. The Manager also supports direct solicitations and online donor experiences that reflect the innovation and impact of ROM.
RESPONSIBILITIES:
Email Marketing & Digital Communications
Lead the creation and execution of digital fundraising communications including solicitations newsletters surveys and event invitations using Mailchimp.
Manage audience segmentation tagging data hygiene and personalization.
Implement automation workflows dynamic content and A/B testing to improve engagement and performance.
Oversee Mailchimp integrations with Raisers Edge and Raisin for seamless data flow and donor journey tracking.
Maintain a comprehensive ecommunications calendar in collaboration with crossfunctional teams.
Management of Digital Platforms
Manage and optimize digital platforms including LinkedIn Facebook Instagram Mailchimp Raisin Eventbrite SurveyMonkey Zoom and Google Analytics.
Improve the donor experience by refining online donation forms landing pages and calls to action.
Conduct competitive research and track digital trends to enhance fundraising success.
Monitor key performance indicators (KPIs) such as open rates clickthroughs conversion rates and donor retention.
Work closely with communications marketing and fundraising teams to ensure brand consistency across platforms.
Virtual Donor Engagement & Content Creation
Support virtual donor engagement initiatives including livestreamed events and donorfacing video content.
Manage technical aspects of digital events and video editing for a seamless online experience.
Contribute to engaging and onbrand digital content that strengthens donor connections.
Digital Strategies for Fundraising Programs
Develop strategies to improve donor retention renewals acquisition and recurring gifts.
Optimize automation for renewals and benefit delivery.
Apply data insights to refine donor journeys and enhance digital solicitations.
Partner with leadership to improve online giving and conversion.
Online Donor Experience
Conduct A/B testing and UX improvements to enhance digital fundraising performance.
Refine content and layout based on analytics and user behavior.
Implement best practices for donor data capture and reporting across all channels.
QUALIFICATIONS & COMPETENCIES:
Education & Experience:
University degree in fundraising marketing or a related field or equivalent combination of training and experience.
23 years of progressive digital fundraising or marketing experience preferably in a nonprofit or cultural setting.
Technical Skills:
Advanced knowledge of Mailchimp or similar platform (automation A/B testing segmentation and integrations).
Experience using Raisin and Raisers Edge for campaign management segmentation and reporting.
Proficiency in Google Analytics Google Tag Manager and digital tracking methodologies.
Working knowledge of HTML Drupal Adobe Creative Suite (Photoshop Illustrator Dreamweaver) and CRM databases.
Experience using platforms such as Zoom Eventbrite SurveyMonkey Microsoft Teams.
Fundraising & Engagement:
Experience developing and analyzing digital campaigns that drive donor retention and acquisition.
Familiarity with best practices in donor journey mapping donor stewardship and campaign performance analysis.
Project Management & Communication:
Exceptional written and verbal communication skills.
Proven project management organizational and planning skills.
Ability to collaborate with crossfunctional teams with varying levels of digital fluency.
Strategic thinker with strong problemsolving and creative skills.
Other Considerations:
Availability for occasional afterhours events and meetings.
Comfortable working independently and within a collaborative integrated fundraising environment.
SALARY AND TERMS OF EMPLOYMENT:
Start Date: ASAP
Status: FullTime Permanent
Employee Group: ROM Governors
Schedule: 35 Hours per week
Probationary Period: Six (6) Months
Location: Toronto ON
Open Date: May 1 2025
Close Date: May 22 2025
Salary: CAD 75000 to CAD 90000
Work Model: InPerson with flexible work arrangements (minimum 3 days in office)
Benefits: Comprehensive health and wellness plan pension professional development opportunities
ADDITIONAL NOTES:
We will be reviewing candidate submissions as they are received and ROM Governors may choose to move forward with interviews before the deadline. Early submission is encouraged.
DIVERSITY STATEMENT:
At ROM Governors we consider equity diversity and inclusion foundational to our institutional success. We seek to foster a workplace that reflects the diversity of the city and province in which we are located and welcome all qualified and experienced candidates to apply regardless of their gender age sex race religion ethnicity ability sexual orientation or gender identity.
ACCESSIBILITY STATEMENT:
ROM Governors is committed to fair and accessible employment practices. Upon request suitable accommodation is available under the Accessibility for Ontarians with Disabilities Act (AODA) to applicants invited to an interview.
Only candidates selected for an interview will be contacted. The selected candidate will be required to participate in all required background checks which may include criminal credit and employment verification.
Required Experience:
Manager
Employment Type
Full-Time
