Director of Analytics, Performance Intelligence
Director of Analytics, Performance Intelligence
Posted on :
03-05-2025
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1 Vacancy
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Job Description
Edelman is a voice synonymous with trust reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility empathy is progress and curiosity is momentum.
At Edelman we understand diversity equity inclusion and belonging (DEIB) transform our colleagues our company our clients and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all reflects and represents the world in which we live and fosters trust collaboration and belonging.
We are looking for you or maybe someone you knowEdelman Data & Intelligence (DxI) is looking for an inspiringDirector of AnalyticsPerformance Intelligenceto join our team. The role will focus on providing insights and consultative support to our account teams to help drive business results for our clients.
Reporting to the Head of DXI Canada the successful candidate will be a provenstrategicresearch professional who will utilize their experience in quantitative (e.g. campaign analysis sophisticated reporting (Dashboarding) Statistics) and qualitative (e.g. surveys social trends etc.) methodologies as well as predictive and prescriptive analytics to contribute to the growth of our DxI specialty.
You have a solid research background and strong skills across the entire project lifecycle (scoping and costing Data & Analytics Web analytics experience (GA4 Adobe) project execution data analysis reporting and presenting). You leverage your experience to drive the development of innovative and creative research methods and uncover insights that provide clear direction in terms of the business and marketing related decisionmaking for our clients. You have excellent organizational and time management skills unwavering attention to detail strong abilities in PowerPoint and Excel and bring a positive attitude to the workplace.
Responsibilities:
- Support collection aggregation and analysis of digital marketing data to provide meaningful insights and recommendations for internal and external stakeholders.
- Manipulate analyze and interpret large datasets from multiple sources including native media platforms and thirdparty data sources.
- Accurately evaluate the effectiveness and efficiency of paid and owned media campaign performance.
- Inform campaign/activation goals and develop KPIs benchmarks and measurement frameworks as part of broader planning.
- Effectively communicate and present technical concepts to nontechnical audiences.
- Attribution & Measurement: Develop and maintain attribution models (multitouch media mix modeling incrementality testing) to assess true marketing impact across channels.
- Performance Reporting: Create automate and oversee dashboards scorecards and regular reporting frameworks for key stakeholders from campaign managers to Clevel executives.
- Campaign Insights & Optimization: Deliver deep actionable insights to improve channel performance audience targeting creative effectiveness and budget allocation.
- Disseminate and present reporting deliverables as a storyteller working to uncover and tie analytical insights to client strategy and planning initiatives.
- Liaise with internal teams and thirdparty partners to drive the business forward.
- Demonstrate diligence attention to detail and adherence to best practices.
- Stay up to date and have an informed opinion on industry trends technologies and pertinent research as well as relevant platform updates.
- Collaborate with Performance Marketing Digital Strategy Creative Planning teams to inform measurement strategy data management and capture requirements and guide decisionmaking.
- Participate in internal and external status meetings as well as be comfortable in a clientfacing role.
Qualifications:
- Possess a bachelor or graduate degree in communication advertising marketing business statistics mathematics or similar discipline from an accredited postsecondary institution.
- Have 6 years of relevant professional experience working in performance marketing digital media and advertising or marketing/consumer research.
- Understanding of basic and key data analysis and mathematical concepts digital advertising and paid media metrics data collection methodologies brand lift studies and digital/performance marketing concepts.
- Expertise collecting analyzing and communicating paid and organic media data and campaign measurement results.
- Expertise in web and marketing analytics tools (Google Analytics 4 Adobe Analytics Google Tag Manager Looker Tableau Power BI etc.).
- Demonstrated ability to independently work with large data sets across multiple data sources natively and/or thirdparty data platforms.
- Knowledge of crosschannel performance analytics with technical understanding of web analytics adserving and data management platforms.
- Familiarity with marketing attribution methodologies and media mix modeling (MMM).
- Strong knowledge of the paid media landscape including emerging platforms and best practices.
- Excellent analytical quantitative and problemsolving skills with proven ability to deliver actionable insights and recommendations.
- Proficient with Tableau Power BI or other business intelligence and data visualization software is preferred.
- High proficiency with Microsoft Excel and PowerPoint.
The team is here for you Our team currently includes
- Fun first attitudes because whats the point of doing great workifarent having fun
- Career pathing on the mind whether you plan to stay for 2 years or 20 years we put your development and career goals as a priority
- Open accessible remote community the best research happens with collaboration and sometimes that includes input from our nonresearch coworkers
- Broader communications exposure you will get the opportunity to work alongside broader Edelman teams such as Corporate Brand Digital Tech Health Public Affairs and more
- Open minds for new ideas and methodologies maybe its not broken but that doesnt mean we cant make it better
- Level agnostic doesnt matter if you are the boss or an intern we are all in this together
- Global Reach we have researchers you can tap into around the world
A Little More About Us
- Edelman Data and Intelligence (DxI) is the global performance research and analytics consultancy of Edelman a leading global communications firm. Headquartered in New York with offices globally DxI houses more than 450 consultants strategists researchers data scientists data visualization specialists and analysts worldwide. Our specialists are methodagnostic and leverage the best of primary research secondary research advanced analytics and business science to solve business and communications issues for our clients. As reported by the American Marketing Association (AMA) in their 2018 Gold Report Edelman DxI is a top 50 U.S. market research and analytics firm.
We are dedicated to building a diverse inclusive and authentic workplace so if youre excited about this role but your experience doesnt perfectly align with every qualification we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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