Director HIV Treatment Marketing
Director HIV Treatment Marketing
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$ 226185 - 292710
1 Vacancy
Job Description
At Gilead were creating a healthier world for all people. For more than 35 years weve tackled diseases such as HIV viral hepatitis COVID19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the worlds biggest health challenges and our mission requires collaboration determination and a relentless drive to make a difference.
Every member of Gileads team plays a critical role in the discovery and development of lifechanging scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions and were looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future you are the key driver in evolving our culture and creating an environment where every employee feels included developed and empowered to fulfil their aspirations. Join Gilead and help create possible together.
Job Description
Gileads mission is to discover develop and deliver therapies that will improve the lives of patients with lifethreatening illnesses worldwide. Making an impact on a global scale for over 30 years Gilead has been a leading innovator in treating and preventing HIV but this expertise is just a foundation for our ambitions. As a Director HIV Treatment Marketing you will lead the development and implementation of marketing strategies that inspire patients to engage in their HIV treatment journey. The Director DirecttoPatient (DTP) HIV Treatment Patient Retention and Engagement Marketing role will report to the Senior Director DTC/DTP HIV Treatment Marketing and leads the HIV Treatment Patient Retention & Engagement Strategy for Gileads flagship HIV treatment product.
Primary Responsibilities
Develop effective patient retention and engagement strategies aimed at optimizing brand performance and addressing unmet needs in the HIV patient journey.
Develop local / regional market strategic plans inclusive of communication strategies community engagement opportunities patient activation and media.
Partner with the Franchise Community Engagement lead responsible for the of local market plans
Leads branded AHCP content strategy and resource creation for community liaison team
Build out market growth initiatives to drive reengagement in care
Lead unbranded DTP/DTC strategy campaign and messaging across website digital and print assets and patient resources.
Develop and execute the unbranded media plan identify effective media channels and partners (e.g. digital social media print video) to engage targeted HIV populations.
Conference Oversight: Oversee brand strategy and booth/activity for HIV treatment DTP conferences.
CrossFunctional Collaboration: Partner with the HIV Franchise Public Affairs and Community Field Teams to ensure aligned efforts for patient retention and market growth.
Culturally Competent Communication: Create effective culturally relevant content and messaging to educate consumers patients and healthcare providers (AHCPs) and support adherence.
Agency Management: Manage agency relationships to ensure performance and collaboration meet business needs.
Budget and Resource Management: Oversee budgets and resource allocation to ensure efficient and impactful deployment of resources.
Compliance: Ensure alignment with all relevant laws regulations and policies.
Core Competencies
Ability to craft and execute strategies articulate a vision and make decisive decisions.
Expertise in developing & implementing multidimensional marketing plans informed by datadriven insights.
Proven leadership in marketing; effective senior leadership presentation skills
Strong judgment and critical thinking skills with the ability to lead without direct authority.
Excellent communicator fostering trust and consensus among diverse cultures and disciplines.
Agile and adaptable in a fastpaced matrix environment; highly collaborative
Recognized expertise in pharmaceutical branding and communications including patient targeting and engagement.
Basic Qualifications:
Bachelors Degree and 10 years of experience
OR
Masters Degree and 8 years of experience.
DirecttoPatient Marketing experience required
Preferred Qualifications:
8 years of marketing experience primarily within the biopharmaceutical or pharmaceutical industry.
MBA preferred; bachelors degree in marketing or a related field required.
Extensive understanding of pharmaceutical regulatory requirements and their impact on marketing material development.
HIVspecific experience highly desirable.
Prior advertising digital or communications agency experience is a plus.
People Leader Accountabilities
Create Inclusion knowing the business value of diverse teams modeling inclusion and embedding the value of diversity in the way they manage their teams.
Develop Talent understand the skills experience aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow develop and realize their purpose.
Empower Teams connect the team to the organization by aligning goals purpose and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
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Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment and is dedicated to fostering an inclusive work environment comprised of diverse perspectives backgrounds and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race color religion national origin sex age sexual orientation physical or mental disabilitygenetic information or characteristic gender identity and expression veteran status or other nonjob related characteristics or other prohibited grounds specified in applicable federal state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973 the Vietnam Era Veterans Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990 applicants who require accommodation in the job application process may contact for assistance.
For more information about equal employment opportunity protections please view theKnow Your Rights poster.
NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT
PAY TRANSPARENCY NONDISCRIMINATION PROVISION
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
For Current Gilead Employees and Contractors:
Please apply via the Internal Career Opportunities portal in Workday.
Required Experience:
Director
Employment Type
Full-Time
