Marketing Specialist
Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Looking for a new challenge and opportunity to contribute to a thriving global financial services firm If so consider the Global Investment Banking Marketing Specialist position at one of Fortune 100 Best Companies to Work For.
This position in Bairds corporate Marketing & Communications department will support the Global Investment Banking (GIB) business by planning developing and implementing the marketing and communications programs to support senior investment bankers within the business Global Consumer and Industrial groups as well as productspecific teams. This role requires an individual with both strategic marketing planning and program execution skills as well as a demonstrated ability to successfully cultivate strong relationships with senior internal clients partners and other marketing and communication peers.
As a Global Investment Banking Marketing Specialist you will:
Develop prioritize execute and measure annual marketing plans and strategies for Bairds Global Consumer and Global Industrial investment banking teams supporting both brand awareness and business development.
Conduct ongoing marketing consultation with senior investment bankers to learn their business goals and translate those goals into marketing strategies and tactics for their respective areas of focus. Such strategies and tactics are likely to involve exploration of sponsorships with trade associations and other entities support for virtual and inperson client events development of thought leadership and promotional content development execution of email paid advertising paid search social media campaigns and more.
Collaborate heavily with other professionals in Bairds Marketing & Communication department such as Public Relations Digital Graphic Design and more to oversee the execution of integrated marketing & communications initiatives.
Be responsible for leveraging analytics and other measures to evaluate impact of and guide future decisions and recommendations for marketing initiatives.
Consume industry related content and news and proactively identify trends and topics that may be opportunities for teams of senior investment bankers to develop unique thought leadership content.
Manage ongoing enhancements and updates to marketing tools including brochures flyers website and other communications pieces.
What makes this opportunity great:
Work alongside other dedicated GIB marketers to collaborate on and contribute to platformwide initiatives focused on growing the global business.
This role offers a marketer the opportunity to influence and drive the marketing strategy for specific GIB teams while developing and leading the daytoday implementation of campaigns programs and tactics to achieve their sales client communications and branding goals.
This role involves direct interface and consulting with the leaders and senior investment bankers.
This role is part of Bairds Corporate Marketing & Communications team a dynamic group of 50 marketing PR digital and creative services professionals.
Baird offers a unique culture that values diverse backgrounds and perspectives while emphasizing teamwork and a strong sense of partnership; supports and provides a flexible environment to grow and be your best at work at home and in the community.
What we look for:
Bachelors or masters degree in business Marketing or Communications.
7 years of marketing communications experience preferably in the financial or professional services industry. Experience with a company operating in the capital markets is a plus.
Experience with email and social media marketing. Familiarity with Salesforce and Salesforce Marketing Cloud is a plus.
Excellent writing skills with an ability to quickly understand and process technical information.
Aptitude and desire to work in a facepaced and challenging environment.
Superior marketing program development and project management skills; must be willing to proactively plan execute and report on multiple activities for multiple clients at the same time.
Ability to work effectively and collaboratively in a crossfunctional Marketing & Communications team environment.
Demonstrated experience developing and managing relationships with and providing a high level of service to senior internal clients is critical.
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Baird is committed to diversity and provides employment opportunities to all employees and applicants for employment without regard to race color religion sex pregnancy citizenship national origin age disability military service veteran status sexual orientation gender identity or expression genetic information or any other status protected by law.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
