Product Marketing Manager
Product Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
About Workato
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration Workato helps businesses globally streamline operations by connecting data processes applications and experiences. Its AIpowered platform enables teams to navigate complex workflows in realtime driving efficiency and agility.
Trusted by a community of 400000 global customers Workato empowers organizations of every size to unlock new value and lead in todays fastchanging world. Learn how Workato helps businesses of all sizes achieve more at .
Why join us
Ultimately Workato believes in fostering a flexible trustoriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But we also believe in balancing productivity with selfcare. Thats why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley please submit an application. We look forward to getting to know you!
Also feel free to check out why:
Business Insider named us an enterprise startup to bet your career on
Forbes Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Quartz ranked us the #1 best company for remote workers
Responsibilities
Were looking for a resultsdriven actionoriented Product Marketing Manager to help drive gotomarket strategy messaging and positioning for Workatos Embedded Platform. In this highimpact role youll be a key driver of growthowning crossfunctional GTM activities helping to shape our narrative in the market and enabling our teams to win.
You will define and execute marketing initiatives that establish Workato as a category leader in embedded integration working closely with product sales customer success and marketing teams to influence roadmap and revenue. Youll bring a deep understanding of the buyer journey translating technical capabilities into differentiated value propositions and fullfunnel messaging.
In this role you will also be responsible to:
Create product positioning and messaging that differentiates our offerings and speaks to real customer needs across industries and regions.
Develop gotomarket strategies for new product launches and key initiativesfrom planning through execution and performance measurement.
Create and scale sales enablement materials including pitch decks battlecards product onepagers and competitive comparisons.
Partner with product management to influence the product roadmap based on market insights and customer feedback.
Collaborate with demand gen and content teams to drive awareness engagement and pipeline through targeted campaigns.
Conduct market customer and competitive research to inform product strategy and sharpen our value proposition.
Develop compelling content across formats (web blogs videos case studies etc.) to support the entire buyer journey.
Serve as a key contributor and voice in the market representing the product in customer conversations events and webinars.
Requirements
Qualifications / Experience / Technical Skills
5 years of experience in product or solutions marketing preferably in B2B SaaS or tech.
Proven experience creating successful content including blogs technical documentation and thought leadership pieces.
Strong understanding of the full marketing funnel and customer journey.
Experience with cloud microservices integration automation lowcode/nocode applications and/or APIs preferred.
Ability to develop and execute marketing strategies from the ground up.
Soft Skills / Personal Characteristics
Excellent communicator who can manage multiple projects and stakeholders (product sales customer success and marketing teams) in a dynamic fastpaced environment from concept to execution.
Strategic thinker Understands and can build a big picture vision while executing tactical initiatives.
Data obsessed Analytical thinker who uses data to inform decisions and optimize marketing efforts.
Adaptable & selfstarter Thrives in a fastpaced environment with evolving priorities.
Customerfocused storyteller with the creativity and writing skills to communicate technical concepts authentically building materials that resonate with customers and prospects.
For Colorado applicants the pay for this role begins at $125000 plus variable benefits perks and equity.
Required Experience:
Manager
Employment Type
Full Time
