CRM Analyst

R2Net is a diamond bridal jewelry company with a technology soul. R2Net Inc. is an innovative technology company that provides ecommerce and supply chain platforms to connect the entire span of the diamond industrys ecosystem including manufacturers retailers and consumers.

R2Net Inc. is seeking a detailoriented and datadriven CRM Analyst to join our marketing team. In this role you will focus on analyzing customer data campaign performance and customer behavior to optimize CRM strategies and enhance customer engagement. You will work closely with marketing product and data teams to ensure that our CRM efforts are effective in driving retention conversions and longterm customer loyalty.

Responsibilities:

• Analyze CRM data customer behavior and campaign performance to identify trends opportunities and areas for optimization.

• Develop and maintain dashboards and reports to track key CRM metrics such as engagement rates retention conversion and revenue impact.

• Perform deep dives into customer segmentation to support targeted CRM campaigns across email SMS push notifications and other channels.

• Support the development of datadriven insights that inform customer lifecycle marketing strategies and personalization efforts.

• Work closely with the marketing team to assess the effectiveness of CRM campaigns and make databacked recommendations for improvement.

• Conduct A/B testing and multivariate testing to evaluate the performance of CRM campaigns and improve customer engagement.

• Manage and track customer data to ensure accurate segmentation and efficient campaign .

• Collaborate with crossfunctional teams including product analytics and design to align CRM strategies with overall business goals.

• Provide actionable insights on customer retention strategies analyzing churn rates reengagement opportunities and lifetime value.

• Monitor key CRM KPIs and generate regular reports to share with stakeholders highlighting performance trends and opportunities.

• Assist with customer database management ensuring data quality accuracy and compliance with data privacy regulations (e.g. GDPR CCPA).

• Stay up to date with CRM best practices tools and industry trends to continuously improve processes and capabilities.

• Bachelors degree in Marketing Data Analytics Business or a related field.

• 2 years of experience in CRM analysis marketing analytics or customer insights ideally in an ecommerce or retail environment.

• Proficiency in CRM platforms and analytics tools (e.g. Salesforce Klaviyo Google Analytics SQL).

• Strong analytical skills with the ability to interpret large sets of data and translate findings into actionable insights.

• Experience with data visualization tools (e.g. Tableau Power BI Google Data Studio).

• Familiarity with A/B testing and campaign performance analysis.

• Knowledge of customer segmentation strategies and lifecycle marketing.

• Proficiency in Excel or similar tools for data manipulation and reporting.

• Strong attention to detail and ability to manage multiple projects with competing priorities.

• Excellent communication skills and the ability to present findings clearly to stakeholders.

• Quick to learn and adapt to overcome challenges.

• Enjoys working in an environment with a lively engaged and passionate team culture.

At R2Net many of our roles offer a highquality comprehensive benefits package including healthcare paid time off retirement planning and opportunities for career advancement. Some offerings are dependent upon the role employment type work schedule or location:

• Paid time off
• Medical Dental Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance
  

Annual base pay: $66000 $90000. Final pay rate shall be determined and is based on experience and qualifications.

At this time R2NET will not consider sponsoring a new applicant for employment authorization for this position.

Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy childbirth or related medical conditions) race color age national origin religion disability genetic information marital status sexual orientation gender identity gender reassignment citizenship immigration status protected veteran status or any other basis prohibited under applicable federal state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LIWK1

Required Experience:

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