Brand Activation Manager
Brand Activation Manager
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$ 71000 - 128000
1 Vacancy
Job Description
Pay is based on several factors which vary based on include labor markets and in some instancesmay include education work experience and certifications. In addition to your pay Target cares about and invests in you as a team member so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs which may include medical vision dental life insurance and more to help you and your family take care of your whole benefits for eligible team members include 401(k) employee discount short term disability long term disability paid sick leave paid national holidays and paid competitive benefits from financial and education to wellbeing and beyond at Activation Manager
04/25
Exempt
About Us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
Building brands is in our DNA. Owned brands are playing an increasingly important role and are a key pillar in Targets winning strategy. Over the past five years Target has launched over 30 new owned brands. We are building brands that are grounded in deep consumer insight to have a meaningful relationship with our guests and uniquely set us apart in the marketplace.
A core pillar of Targets winning strategy has been a deep and sustained investment in Differentiating with Owned Brands. Our robust and growing portfolio of owned brands continues to be a core driver of Targets success both in terms of profitable growth and guest loyalty. As of today owned brands account for 1/3rd of Targets sales and nearly half of its profit with an enviable growth trajectory into the future. That portfolio includes 10 $1Billion brands with 4 of them achieving $2Billion including powerhouse brands like Cat & Jack Good & Gather and Threshold. Leading the roadmap to growth across the portfolio is the Brand & Portfolio Management Team. This talented team skillfully blends the Art Science of brand building to cocreate world class brands that guests love and can only find at Target.
As a Brand Activation Manager you will play a leadership role in driving the endtoend creative packaging strategy activation and operations across multiple categories in support of the EnterpriseOwned Brand portfolio Limited Time Offer (LTO) initiatives and Design Partnerships. Youll create and implement industry leading creative and content strategies for brands business and guests across categories within the pyramid. The goal is to create industryleading consumer experiences instore that cater to a diverse array of customer needs encompassing tens of thousands of SKUs. Youll report into the Sr. Brand Activation Manager.
Core Responsibilities and Key Results:
Youll be part of and contribute to leading categories/business within a pyramid to adapt brands businesses and guest strategies into creative content briefs to create industryleading consumer experiences for instore and online environments.
Youll collaborate with and facilitate with a wide range of crossfunctional teams including Brand Management Creative (Design and Copy) Production Design Creative Production Structural Packaging Product Design Merchandising Project Management Strategy and Operations Marketing and Insights.
Maintain a working knowledge of our guest business market competitive insights to identify opportunities to improve consumers experience of Targets Owned Brand portfolio via instore creative and content communications.
You will create creative packaging strategy activation for crosscategory/business and brand themes across Targets Owned Brands portfolio ensuring alignment and a consistent scalable experience both instore and online.
Collaborate with crossfunctional partners locally and globally across teams to manage project priorities effectively ensure budget alignment escalate risks and delays monitor project progress.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About You:
4year degree or equivalent experience
4 years professional experience in marketing brand strategy or brand management; previous retail experience a plus
Demonstrated success in strategic thinking brief writing and project/portfolio planning
Proven ability to balance independent work with effective collaboration to advance initiatives including successful guidance of crossfunctional teams
Ability to manage multiple projects in a fastpaced environment with varying levels of detail across multiple data sources
Excellent interpersonal communication and presentation skills
Strong aptitude in applying independent judgement negotiation and collaborative problemsolving techniques to reach informed decisions
Comfortable operating in an ambiguous and rapidly changing retail / business environment
Fosters an environment that champions diversity equity & inclusion
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Targets needs. A Hybrid/Flex for Your Day work arrangement means the team members core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually depending upon what your role team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: with Disabilities Act (ADA)In compliance with state and federal laws Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process please reach out to Application deadline is : 05/13/2025Required Experience:
Manager
Employment Type
Full-Time
