Sr. Product Marketing Manager
Sr. Product Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Senior Product Marketing Manager
The Senior Product Marketing Manager is responsible for driving the development optimization and execution of product marketing strategies for Omnicells Specialty Pharmacy Services as well as emerging outpatient offerings. This role serves as the gotomarket leader collaborating with sales marketing and product management to ensure messaging programs tools and training address critical market needs and deliver measurable results.
Key Responsibilities:
- Design and lead product marketing strategies including gotomarket plans and related segmentation persona definition research competitive analysis message and message testing product launches persuasive content and tools and sales training.
- Lead the marketing program in partnership with broader marketing to drive purposeful execution of strategy across events campaigns tools and training.
- Develop content for marketing collateral social media websites and other channels.
- Lead message strategy and purposeful execution for key events such as tradeshows thought leadership events and user group meetings.
- Lead message strategy for various campaigns to drive strategy.
- Collaborate with crossfunctional partners consistently and effectively in order to ensure efficiency alignment and drive sales and market performance in accordance with strategy.
Required Knowledge and Skills:
- Expertise in product marketing research strategy and execution thereof with a track record of successful new and existing product launches and ongoing performance improvement.
- Resultsoriented and growthfocused with a demonstrated ability to deliver highquality outcomes and empower internal teams.
- Strong analytical and critical thinking skills to interpret data identify problems and develop sound solutions.
- Exceptional communication and collaboration skills with the ability to influence crossfunctional teams and present confidently to customers internal stakeholders and leadership.
- Proficiency in Microsoft Word Excel PowerPoint and other tools; advanced design and narrative skills are a plus.
- Ability to prioritize multiple projects manage stakeholders effectively and build alignment across teams.
- Passionate about advancing patient care and improving the healthcare professional experience.
Basic Qualifications:
- Bachelors degree with 7 years of experience in product marketing or high school diploma/GED with 9 years of relevant experience.
- Minimum of 3 years experience in the technology healthcare or medical sector.
Preferred Qualifications:
- MBA or other advanced degree.
- Experience in healthcare outpatient services especially Specialty Pharmacy.
- Familiarity with humancentered design principles and persuasive narrative frameworks.
Required Experience:
Manager
Employment Type
Full-Time
