Senior Customer Lifecycle Marketing Manager
Senior Customer Lifecycle Marketing Manager
Posted on :
03-05-2025
Employer Active
1 Vacancy
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Job Description
Simply Business is a digital insurance brokerage that specializes in one thing: protecting the businesses our customers are working hard to build. Were doing this by simplifying the insurancebuying process for all small businesses blending together a combination of technology data and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 toprated insurance providers customize their coverage and purchase and access their policies all online.
Founded in the UK in 2005 Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. Simply Business is passionate about building an outstanding product for our customers one that empowers their entrepreneurial spirits.
More importantly were doing it all while taking care of our people. Weve consistently been named a best place to work including most recently ranking in Built Ins 2024 Best Midsized Companies to Work for in the US (Top 100) and Best Places to Work in Boston.
We want team members who have the drive to challenge boundaries. If youre smart and passionate about delivering brilliant customer experiences wed love to hear from you.
A pivotal role in the marketing team the Senior Customer Lifecycle Marketing Manager will be responsible for the development and implementation of lifecycle marketing strategies to turn small business owners into enthusiastic new customers and existing customers into longterm advocates.
This role will advance impactful customer experiences (through email and SMS) designed to drive engagement and revenue across the user journey from demand generation to sales and from postpurchase to customer retention.
The ideal candidate is a creative and analytical marketing leader with a deep understanding of customer behavior strong crossteam collaboration and technical expertise with CRM platforms.
They will own endtoend lifecycle communication processes including audience targeting creative development and performance monitoring and reporting.
Responsibilities:
- Partner with the Marketing Customer and Operations teams to define a roadmap for audience targeting messaging and initiatives across the customer lifecycle.
- Create datadriven customer journey maps nurture strategies and loyalty initiatives to increase customer acquisition retention and overall lifetime value. Develop and deliver a seamless omnichannel experience across each phase of the customer journey.
- Advance efforts to deliver highly personalized and dynamic content that resonates with small business owners and educates them on the need for business insurance.
- Oversee the technical implementation of our lifecycle programs and leverage our martech capabilities to launch targeted automated communications (email SMS etc.) to improve customer engagement.
- Develop a testandlearn methodology to inform our lifecycle marketing strategy and continuously optimize our efforts.
- Monitor and report on performance including deliverability clickthrough and optout rates. Meet prospect engagement sales and retention goals.
- Stay informed on the best CRM practices and industry trends.
- Make recommendations to take advantage of new technologies.
What we are looking for:
- 7 years of experience with a background in multichannel Customer Relationship Management Marketing and CRM tools.
- A strong inspiring leader with the ability to build relationships across the organization and influence crossfunctionally to drive objectives forward
- A deep understanding of customer behavior and a passion for improving the customer experience.
- A detail oriented thinker balanced between the technical and creative with an ability to work well with designers copywriters and even jump in yourself.
- Proficiency in email marketing and CRM best practices. and technical knowledge related to email deliverability segmentation and personalization.
- Advanced analytical skills and proficiency in datadriven decision making
- A strong drive for experimentation and continuous improvement
- Excellent communication skills and strong executive presence
- A sharp focus on results and strong project management skills
- The ability to thrive in a fastpaced dynamic environment
- Handson experience with marketing automation platforms.
- Direct experience with Salesforce a plus.
Here are some of the great benefits and perks that come from being a Simply Business employee:
Group plan for medical dental vision and prescription drug coverage
Short term disability long term disability and life insurance coverage
Participation in the Companys bonus program
Participation in 401(k) plan with a 5% employer match
Commuter benefits to help cut down on parking and public transit costs
25 days of vacation time plus 10 sick days and 10 company holidays
A genuine investment in your learning and development
Regular team outings and volunteer opportunities
An awesome office space
A hybrid working model giving our employees great choice and flexibility to work in a way thats best for their particular job their teams and their lives.
Simply Business is an equal opportunity employer. Were committed to welcoming and helping employees grow within an inclusive & diverse culture. And that commitment starts with our interview process.
Once you apply your info will be reviewed by a team with a mix of levels and experiences. We pride ourselves on fostering a sense of community which is only made stronger by each individual at SB so youll have the opportunity to meet a variety of people throughout the process. Get excited!
Most of our first round interviews will take place over Zoom. In subsequent interviews there may be an opportunity/expectation to meet team members in person.
If it looks like you could be a good fit for the role well ask you to interview on Zoom first regardless youll need WiFi and a laptop or a 4Genabled smartphone. If you dont have access to either of these or you need support with your application get in touch with us at
Please email us with any questions or if you want to pause your application for a bit well be happy to keep you updated on future opportunities like the one above.
Want more info on working at Simply Business Check out our careers page: Experience:
Manager
Employment Type
Full-Time
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