Media Specialist
Media Specialist
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Job Description
Remarkable people; remarkable career.
Are you ready to rediscover remarkable and make a positive impact on peoples lives At GMHBA every day brings an opportunity to empower and support communities to live well. Join us to be part of something meaningful and discover the remarkable benefits of working at GMHBA.
GMHBA takes pride in being an Australian notforprofit health insurance and healthcare company that truly values its members. For a rewarding 90 years weve been dedicated to serving the community and as a result have become one of Australias leading regionally based private health insurers. We live and breathe exceptional care and are dedicated to making GMHBA a remarkable place to work. We value building connections embrace individuality and maintain a supportive performing culture. GMHBA offers a flexible workplace a communityfocused culture and a great regional lifestyle
Description
About the Role
Were looking for a proactive and analytical Media Specialist to support the execution of multichannel media campaigns across GMHBA and Frank. You will play a key role in driving customer acquisition enhancing brand visibility and optimising media performance in collaboration with internal teams and external media partners.
Key Responsibilities
- Support the planning execution and optimisation of paid media campaigns across digital and traditional channels.
- Working closely with the media agency in collaboration with internal marketing and brand teams to ensure assets align to media plans media specifications and delivered on time.
- Administration of media plans and budgets for GMHBA and Frank Health Insurance.
- Monitor media performance against key metrics (CPA conversion reach) provide insights and recommend optimisations.
- Keep up to date with market trends competitor activity and regulatory changes impacting media and advertising.
- Support quarterly media reviews and contribute to reporting for key stakeholders.
Skills And Experiences
About you
As the ideal candidate youll need to demonstrate the following skill and experience:
Mandatory
- Tertiary Qualification in relevant area (i.e. management business commerce etc) or by equivalent experience
- 5 years experience in media agency or client side
- Experience in planning and delivery of ATL and BTL media
- Commercial and financial acumen (including excel proficiency)
- Excellent interpersonal skills including the ability to establish and maintain positive relationships and act with impact and influence at all levels
- Highly organized
Highly desirable
- Health insurance or financial services background desirable but not necessary.
If you believe you would be a great fit but dont quite tick all the boxes we encourage you to apply.
Lets get started.
Submit your application online today. Applications closes on Friday16th May 2025
If you have any questions about this position or the recruitment process please reach out to the careers team at
At GMHBA we value a diverse and inclusive culture. We are committed to creating a workplace where every single person feels valued and can be their true authentic selves. It allows us to be more reflective of our community have a range of perspectives and better support our customers members and patients. We encourage candidates with diverse backgrounds experiences perspectives and beliefs to apply for this role.
In submitting an application you agree that you have read and accepted the terms and conditions of our recruitment privacy statement: Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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