Customer Marketing Specialist
Customer Marketing Specialist
Posted on :
03-05-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
The Role:
Support the Customer Marketing Manager in developing delivering and executing innovative & added value business development initiatives as well as trade and retail marketing support to deliver against the defined marketing objectives drive customer loyalty & support profitable sales growth.
*Please fully read the Additional Information section further down below before applying for this position.
Responsibilities:
- Develop and implement pioneering industryleading business development & trade activation initiatives designed to improve our customers (aka tyre retailers & wholesalers) business and deliver mutual sales growth.
- Working with the Continental sales team to deliver the agreed B2B and B2B2C business development initiatives (online and offline) for selected key Passenger (car van & 4x4 tyres) and Commercial Tyre (truck specialty tyres) customers.
- Identify & propose affinity marketing opportunities that support the values of Continental & its brands and support the business development of our customers.
- Support the Customer Marketing Manager in developing marketing activities and events for selected key customers (aka tyre retailers).
- As required support the Customer Marketing Manager to sellin implement & review relevant business development & trade activation solutions with selected key customers.
- Support the Customer Marketing Manager in developing impactful POS merchandise & branding for:
Customers retail sites vehicles employees etc.
Own equity Conti360 & Conti Industrial Services networks sites vehicles employees etc. - Liaise & exchange with central & other European Business Development & Retail solutions teams.
- Ensure Customer Marketing plans are fed into the internal communication process for marketing activities.
- Work indirectly with selected customers through account managers in a coaching advisory and supportive role to sellin implement & review relevant business development & trade activation solutions.
- Work closely across the marketing teams to ensure consistency & integrated approach.
- Work with BI Analyst to provide reporting on effectiveness of Continentals customer marketing activities as well information on competitor activities.
- Monitor costs and work within budget set by Customer Marketing Manager.
- Management of external agencies incl. activity briefing steering service level measurement.
- Monitor effectiveness of all customer marketing activities according to agreed KPIs to measure performance.
- Follow Continentals Code of Conduct and operate in accordance with the 8th EU Directive.
- To monitor and ensure consistency in use of all Continental AGs brand identities.
- To contribute towards the definition of CTGs brand and corporate values
Qualifications :
Qualifications Skills and Experience required:
- Professional qualification in marketing or related field (ideal).
- Good understanding of the full marketing mix.
- Experience in B2B and B2B2C Retail / Trade Marketing.
- Strong writing skills in English proof reading & attention to detail.
- Fluent in English with strong verbal communication skills
- Up to date with latest trends and marketing best practices.
- Ability to successfully manage multiple work streams / projects simultaneously.
- Proactive innovative and able to take the initiative.
- Proven marketing experience ideally in retail and/or B2B and B2B2C marketing.
- Business Development / Customer Marketing experience.
- Agency management or agency background.
Additional Information :
- Full UK driving licence required as you will be required to attend customer meetings.
- You will be required to work 3 days a week in our office so please make sure youre able to commute to our offices postcode is SL3 9LL.
- You will be required to attend customer events that occasionally take place on weekends incl. overnight stays (time back in LIEU).
- Competitive salary and benefits package provided.
- Learning and development opportunities.
- Must be able to work in the UK and have the right to do so.
- Hybrid working pattern available 3 days in the offices & 2 working from home (during probation you will be required to work in the office on Monday Tuesday and Wednesday).
- This is an exciting opportunity to work in many areas of the marketing sphere where no two days are the same. If youd like to join a fun hardworking team then please apply below.
- Closing date: Wednesday 21st May 2025.
Ready to drive with Continental Take the first step and fill in the online application.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
